Archive for July, 2006

Posted on Jul 26th, 2006

Why Become A Motorsports Sponsor?

A company can benefit from motorsports sponsorship in many ways, such as:

1. Driving Sales

Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.

2. Heightening Visibility and Creating Positive Publicity

Motorsports sponsorship provides wide exposure in broadcast, print and electronic media. This exposure creates positive publicity and heightens visibility of your company’s products and services. The various media covering a racing event usually include sponsor names and/or photos. Additionally, the media coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming it was even available. Motorsports sponsorship often generates publicity that could not have been bought.

3. Enhancing Image and Shaping Consumer Attitudes

Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race and gender. Sponsoring a racing driver is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company and its products and services.

4. Differentiating from Competitors

The mere act of sponsoring a racing driver or team, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. Sponsorship allows smaller companies to compete with their industry giants and consumers often perceive sponsorship in a positive way. Using motorsports sponsorship will give you a decided edge over your competition.

5. Enhancing Business, Consumer and Employee Relations

Sponsorships that offer hospitality allow companies the chance to entertain key customers and solidify business relationships. Using sponsorship in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports sponsorship as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.

Summary

Motorsports sponsorship is a powerful, cost-effective marketing opportunity. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success.

For more detailed information about motorsports marketing and motorsports sponsorship, please visit www.topspeedracer.com

Copyright © Louis Albornoz. All rights reserved.

Louis "Topspeed" Albornoz is a professional race car driver and a freelance writer. His official website has money saving offers for motorists, an interactive weekly column and useful information on motorsports marketing and motorsports sponsorship. To learn more, please visit: http://www.topspeedracer.com

Posted on Jul 26th, 2006

Marketing experts the world over have all preached at some time that the business card is a small businesses most important marketing tool. The majority of business cards handed out fail to impress and make a lasting mark on our customers. The confidence that a well-designed stylish business card can give you in any market cannot be over stated enough.

Business cards use dates back hundreds of years initially as personal calling cards, and more recently as business marketing tools. Almost all forms of marketing has been transformed by the arrival of computers and Internet technology, business cards however remain the tool of choice for many situations.

This article focuses on how as a designer or a marketing entrepreneur the steps you should take to avoid making common mistakes when designing your business card. With a little time and effort you can produce a business card that even the most cynical large corporate marketing expert would be proud of.

Business Card Basics

1. Designs and artwork should be up to date, colorful, stylish, accurate and most of all legible. If in doubt about any of these points then you should consider hiring a professional designer.

An alternative option is to visit online business card providers. Here you can choose from thousands of professionally designed templates to suit your organization and then customize the text online and order directly from their website. Goodprint UK Limited are a leading online business card provider based in the UK, providing the highest quality print and templates from their website.

2. Try to let your design cover both sides of the card, this will double the impact of your card and allow space for more marketing text or information on your company. Common uses for the reverse of your card include calendars, appointment details and maps. Try to be inventive and the reverse of your card will make your card more memorable and more useful to your customers.

3. The text on the card should include a strong message or slogan that raises the reader’s curiosity or to attract them to make contact with you. Promising a benefit to the customer if they contact you is a common practice such as “Use this card to claim a discount” is a proven marketing technique to generate a sales lead.

4. When finances allow every member of your organization should carry business cards. Not only does this increase the possibility of a sales lead from both work and social events but awarding business cards is shown to increase morale in employees.

These basic rules probably sound familiar but you’d be amazed at the number of times these basic ideas aren’t followed closely enough.

Making memorable Business Cards

Now that you have read about the basics of business card design, read on for ideas to inspire you how to really make a business card that will cast a lasting impression on your customer’s minds.

- Make your business card physically different from the rest. Use bright bold colors and patterns. Use alternative materials such as plastics and metals. Or how about a folding mini brochure? Try and think outside of the box and your business cards wont end up in the garbage!

- Turn your business card into something worth keeping hold of, for example “On presenting this card you are entitled to one free hour of consultation” or offer a discount “This card entitles you to 30% off any orders made”.

- A popular gimmick tradesman and other personal industries use is to include a photograph of yourself on your card. Your customers will feel more comfortable when meeting you and might be more likely to trust you, in many cases it is yourself you are trying to sell.

- Stretch your business title and people will take you more seriously and you will be granted respect more readily. For example use “Account Executive” instead of “Account Clerk” or “Area Director” instead of “Regional Sales”.

Written for Goodprint Ltd, providors of instant online business cards and matching stationery via their website http://www.goodprint.co.uk

Posted on Jul 25th, 2006

Outdoor signage compels the consumers to enter your place of business. Utilizing tasteful designs, color, lightening your signage will have a direct affect on human emotions. Human emotion is what compels most of us to react or engage. Applying visual graphics and wording in your outdoor signage will create just that.

The livelihood of your business relies on a consistent business image-known as branding. Gaining the competitive edge requires effective branding. Every service or product has a signage associated to it. You may only have one chance to capture that image.

Design an Effective Logo

It takes careful consideration of the type of business you’re in and the services you provide the consumer with to design an effective logo. You don’t want to mimic others in your industry, but sometimes NOT reinventing the wheel works. Think about your industry: What image comes to mind? Is it a photo, a group of lines, or a special font? The focus is on being unique.

If you choose someone who specializes in signage design, that individual will walk you through a series of questions to help them evaluate an adequate design. The finished product will be the image you present to the world - be sure it’s impressive.

Visual Basics of Importance

The visual display you create for your business is your ultimate sales tool. It isn’t necessary for you to spend a large amount of money on expensive visual displays. Expensive doesn’t mean it is more effective, just more money.

The makings of a good sign are one that captivates and educates the buyer. The right outdoor signage should reinforce your company image. It is this image-embedded in the consumer’s mind-that will associate your service with another.

Impressive Color

Beware - colors have away of choosing a gender. The color and font size used to reflect your business profession must be professional to be effective. Stay away from neon colors or fonts that are unreadable from a distance.

How Big

Every city and state has it own set of guidelines for outdoor signage. For your outdoor signage to impact the consumer, it doesn’t need to be overpowering - just visible. The minimum sign letter height is 4” for the message to be readable at 100 feet. Of course, if you’re located on a busy intersection you’ll want at least 10” lettering for people to catch within a glimpse.

The outdoor signage you select for your business must have an impact on the emotions of your target market. Remember, it is this image people will know you by. This same image will apply to your business cards, letterhead, and marketing material. Stay consistent and always professional and your signage will WOW them.

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com

Posted on Jul 25th, 2006

You need to take advantage of targeted advertising frequently to help make your online business successful. Targeted advertising means that you are advertising primarily to those who may actually purchase your product or service. You only reach those that may already be interested in what you have to offer instead of spending your advertising budgets on trying to reach everyone. One way to achieve targeted advertising is to use free reprint articles or custom written articles that will ultimately reach your targeted audience.

A lot of times when a new tv show comes out on tv there is a target market that the tv program is shooting for so they also search for advertisers who would fit with that audience. Also along with the target audience often times the show will be tested with the target audience and other audiences long before its even allowed to be shown on tv to make sure that they know what market to advertise to or that the show would even be successful. Also often times when show has been on for a little while they will do studies to see who watches the show and advertising and then will adjust the show and marketing accordingly.

Why have advertisers been doing this for years? Because it is shown to be effective and cost efficient. Billboards have long shown to be very ineffective and expensive. A billboard advertises to everyone that drives by it instead of focusing on a target audience.

It would be silly to advertise products targeted towards women during cartoons, it would also not make sense to advertise children’s toys during the overnight hours when most of the children are sleeping. Advertisers want to advertise to those who may actually have an interest in their product or service.

How all this can be applied to your online business? You need to start hitting your targeted audience with your advertising. One easy, effective, and inexpensive method of doing this is through free reprint articles. Free reprint articles are articles that you write and then have distributed in ezines and newsletters. You write the article offering information that the reader will find useful or entertaining, and the hope is that the reader will then use the authors resource box at the bottom of the article to visit your website. A distribution service can help you get one of these free reprint articles placed into dozens of ezines and newsletters if the article is well written. You will include a small text box at the bottom that offers information about yourself and a link back to your website.

These free reprint articles will go out to all of these ezines and newsletters and the publisher of each of those will decide whether or not to use your article. This is where the targeted marketing comes into play. A publisher will determine if the article is relevant to his or her subscribers. If the publisher decides that it is relevant, the publisher will include it in their next publication. This is a very easy way to reach your targeted audience. It is also relatively cheap considering that all you have to pay for is the distribution service if you write the article yourself.

Some people do not feel comfortable with their own writing or simply do not have the time or energy to do the writing. If you are one of these people there are always ghostwriters for hire who will do the work for you. You can then publish this work as your own, with your information in the resource box and the link back to your website. Ghostwriters know that you will be placing your name or a pen name in the article as the author, and they agree to surrender to their client’s any and all copyrights to the article.

If you want to reach your targeted audience in an easy, inexpensive, and effective manner then consider the use of the free reprint articles to reach your potential customers. Whether you write the articles yourself or pay a ghostwriter it will be a worthwhile investment. Even paying a ghostwriter and the distribution service, you will still be getting more bang for your buck than if you were to simply place an ad that is targeted to everyone. Remember, these ezines and newsletters that carry your articles will be going to people who are already interested in the topic that you deal with. Get started today and watch the new customers roll in.

James Truman Find thousands of articles at http://101blog.info for reading and reprint.

Posted on Jul 24th, 2006

In Network Marketing so often you hear the word – Duplication. You must duplicate yourself. Well, I don’t know about you, but I do know it is impossible to ‘duplicate’ myself!

Have you had the same life experiences I’ve had? What about your education? Your skills? Is it possible to really duplicate that? NO of course not!

Yet this fallacy is so often taught that it really creates confusion as to what duplication really is.

Brand Yourself

You need to be a ‘Brand of One’. You are unique, your skills, your life experiences, your personality and your circle of influence.

Now, if you heard that little voice go off in your head saying things like “I’m not special” “there is nothing really unique about me” and all those other negative thoughts that flood through your mind. STOP! Now!

Stop and make a list right now, of all your successes you have had in life up to this point. How many special people do you have in your life? ‘They’ are your circle of influence. Those other success’s you’ve had are a result of your ‘unique’ talents and abilities. These things make up the ‘essence of you’ your unique ‘Brand of One’.

Then Market ‘That’ Brand

Instead of going out there and ‘marketing’ your ‘wonderful company’, ‘your wonderful products’ and ‘your wonderful comp plan’. (just hear me out before you throw me out the door!) Market ‘yourself’. How? Let’s take a look.

By ‘being’ known in your community, known in your circle of influence for the ‘Brand Of One’. If you are knowledgeable about a specific topic or for having a special ‘skill’, this in itself builds the ‘know, like and trust’ that is ‘essential’ for building your network marketing business.

Continue to ‘be’ the person you have always been, learning and growing as that person. So when the time is ‘right’ to share:

  • what you ‘found out’ in regard to a way to clear those long standing debts,
  • or a way for young mums to stay home and still earn an income,
  • or maybe you share a way for people to maintain their health and vitality so they can enjoy quality of life in retirement As you ‘share’, people will be ‘willing’ to ‘listen’ because you have built that ‘brand of one’.

Duplication

Now for the ‘duplication’ – you duplicate and encourage each person to ‘be unique’ developing their own skills, talents and circle of influence. Then duplicate the ongoing use / consumption of products - finding two to four other people willing to continue ‘being’ themselves, using the products and finding two other unique individuals willing to do the same.

THAT is the ultimate in duplication.

Delmae Bower writes from Melbourne Australia and has 25 years experience in Direct Sales and Network Marketing. http://www.my-homebased-business.com/brandofone

Posted on Jul 24th, 2006

When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need… they buy because they want to experience the feeling that comes with buying.

We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we’re totally honest we’ll have to admit that would could’ve got by without it. What does this mean to your advertising campaign?

1. State The Benefits Of Your Product or Service

Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web page.

Don’t obsess with the features of the product itself or your credibility. Frankly, customers could care less. Let’s face it… they’re a bit selfish when it comes to dishing out their hard earned money. All they want to know is what’s in it for them.

2. Paint Word Picture That Let Them Experience the Benefits

“Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course… there’s nobody to tell you what to do.”

A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He’ll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.

3. Inspire Immediate Action

Hey, let’s face it… the longer a customer lolly gags, the greater the chances he’ll never take the plunge. Don’t let him off the hook that easily!

Set a deadline. Put on the pressure to buy now, or miss out on the deal. Chances are pretty good that the procrastinator will get with it just to save a few bucks.

What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

Copyright 2005 Cutts Group, llc

Who is Allyn Cutts, and why should you care?

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

Posted on Jul 23rd, 2006

It’s very upsetting to find someone using your business name, or one that is “confusingly similar.” If you’ve taken legal steps to protect your name, you are in a much better position to protect your interests.

* If you are successful, you will be copied.

I learned this lesson the hard way. When my business partner and I started Tables to Teapots (a retail store in Acton, MA), we had no idea how successful we would be. After several years of hard work, a TV feature on Chronicle and a story in Inc. Magazine, our business was booming. Then one day, a customer came in and said, “I didn’t know you’d opened up in New Hampshire.” Well, we hadn’t opened up in NH. But, an enterprising copycat had opened a store and called it NH-Tables to Teapots.

We were lucky. While we had the rights clearly established in Massachusetts, we had not filed a federal Trademark protecting the name in other states. By taking an aggressive position, I was able to convince the NH copycat to change the name of his business.

Legally, our “rights” to the name attach from the time we used it in commerce. However, we would have been on stronger footing if we had registered the Trademark.

Trademark/Service Mark Registration

Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.)

Check to Confirm that Your Name is Available.

Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability.

Steps to Protect Your Name

1. Reserve the Internet Domain name.

2. Use TM or SM symbols.

Put the Trademark ™ or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark.

3. Register in your State.

In Massachusetts, the filing fee is $50 and lasts 10 years.

4. Register in the US.

The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce.

5. Register Internationally.

International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several countries by filing a single application.

In conclusion, if your business name, tagline or brand is important to your business, then it makes sense to take steps to legally protect it.

Jean Sifleet is a practical and experienced business attorney whose career spans many years in large multi-national corporations and includes three successful entrepreneurial ventures. Jean has extensive experience in dealing with intellectual property matters in the large and small companies and as a small business owner. She has authored numerous books and publications on avoiding legal pitfalls in doing business. This article is excerpted from her new book, Advantage IP – Profit from Your Great Ideas (Infinity 2005). For more information, Jean’s website is http://www.smartfast.com

Posted on Jul 23rd, 2006

There are many online advertising websites that will let you advertise anything from cars, boats, houses, and even that timeshare you keep paying maintenance on year after year. Craigslist, for example, offers a completely free service and allows its users to submit ads with any contact information they choose. But how much should the casual user submit?

Other advertising websites specialize in more specific areas, such as the timeshare I mentioned above. There are literally hundreds of timeshare sites on the Internet today, some charge outrageous fees for their services, others are free, and a lot find a happy medium somewhere in between. This brings rise to the very competitive nature of the timeshare advertising industry. Many of these sites have not taken the necessary steps to secure your personal contact information or to inform you about the risks associated with revealing this information to the general public. In fact, many publish such details as your complete name, address, and phone number. There is so much at risk here and little effort made to advise the casual user. After all, the peronalized ad makes you feel good about an ad because it is "personalized" with all that contact information. However, do you really need everyone to know this and still achieve your objective?

Every website should have a clear and readily accessible privacy statement. More so, when you place an ad or enter personal information on a website, give careful consideration as to how much information you make available to the casual viewer. It is adviseable not to reveal any personal contact information until you know the intentions of the other party. Look for websites that have taken your privacy into consideration when asking you to complete forms online and to present contact information to its viewers. See if they deploy any kind of data encryption, also known as SSL or Secure Sockets Layer. This is a technology widely used to secure data as it passes from one computer to another. Many browsers will display a yellow lock or other indicator on the screen when this feature is active on a website. By all means don’t ever enter your credit card information into a form that does not explain how they secure this information.

When you set up your account on a classifieds website, you should have the option to conceal all of your personal contact information and rely on a private messaging system to receive messages from interested parties. Offering a private messaging system should be paramount for any Internet website to adequately secure your personal information, or at least offer you that choice. If all that you offer is a username, there is no way the casual eye can pick up your email address, your phone number, or, worse, your home address.

Interested parties should be required to register with the website; this is one additional step to ward off potential risks. It acts as a deterent to those looking for easily accessible information, and keeps "data mining" programs from easily accessing your personal information. Parties interested enough to contact you will register and oblige your wishes to be contacted via the private messaging system.

"Data mining" programs are readily accessible and can be used to skim web sites for email addresses, phone numbers, and even credit card information (on sites that have done nothing to secure this data). If you place an ad on a website that requires you to enter any personal information, consider using an email address only, and also consider using one that is set up only for Internet forms. This way if the email address is compromised you don’t risk having your primary personal email address being bombarded with SPAM. Imagine the ramifications if your phone number or home address ended up in the wrong hands? It is just too risky to have this information accessible to the casual viewer of a website, regardless of how eager you are to get your ad online.

Take care of your personal information and happy selling!

Sam White has been involved in the Travel industry for over 4 years. He has specialized in vacation rental and timeshare resales advertising and is committed to re-shaping the perception of the secondary timeshare market. Sam is the owner and developer of two websites which have more helpful information to both timehare owners and vacationers alike. You can visit them at http://www.timesharegateway.com and http://www.timeshare-gateway.com. Timeshare Gateway is a vacation rental and timeshare resale classified advertising website designed to be "owner friendly" by not taking a fee to advertise up-front. It is also a discussion forum and user group, and hosts discussions, resort reviews and other helpful information.

Posted on Jul 22nd, 2006

The world of business is a very competitive one with each executive competing with the other to get the best of sales, profits and customers for their business. This means that all businesses interested in becoming successful have to concentrate in developing their corporate image and identity to improve in their business. Corporate identity is actually the image or identity by which the business wants to be perceived by their customers or the physical manifestation of the brand.

Corporate identity is very much achieved by the brand building and marketing strategies of the company. So how actually is a brand built? It is done through the help of branding tools like logo designs, business cards and brochures. Brochures and advertisements are the most powerful communication branding tools as you get to distribute them to anyone around your locality. you can make brochures describing your company, it’s specialties and services to the public, thus making them aware of your presence! Once more people get to know about your services and facilities, more people come to you to try them out, thus making your company a better success!

It should be made sure that all marketing communication material has the corporate logo on it, thus enhancing your credibility as a professional enterprise. The reason for the need of all marketing communication having a corporate logo is that this is the thing that will be handed over to the public as an advertisement. You hand out business cards for potential clients for them to remember you and your company, there will be incidents wherein you have to send letters to different companies. If you send these letters through letters using letterheads with your company logo, the recipient company will remember you better for future correspondence and dealings. Therefore, it can be seen that to enhance the corporate identity, the brand has to be enhanced or built. We do this through marketing strategies, thus incorporating that corporate identity is a very powerful communication-branding tool.

When getting the corporate logo done, it is best to have it done by a professional, as logos made by amateurs may ruin the credibility of the business in no time, while a logo done by a professional logo designer helps to add value to the business. A professional logo designer is not only a graphic designer, he is one who has idea about your branding and positioning of business. He is one who creates a logo for you based on your requirements to exude the nature of your business and to meet all modes of your usage of the logo, on web, print, TV commercials or in a mixture of all of this. It should be remembered that logos and marketing materials are very important parts of a company’s brand building strategy. Logo designs are such an important communication tool for the corporate as it can make people perceive your company to be a large corporate house, when in fact; only one man runs it!

This article was written by Thomson Chemmanoor a search engine optimization expert and webmaster who operates websites like http://www.articlenetworks.com To read more about this coporate identity article visit You can republish the articles without changing the content and the bio box.

Posted on Jul 22nd, 2006

You probably already know that if you’re planning on making it to the big time with any network marketing business opportunity that you are going to have to advertise at some point.

It’s inevitable you’ll need a constant flow of steady, targeted leads for your program and you’ll have to advertise to generate them. There really isn’t anyway around it so you’ll have to get used to the fact that it’s going to take a little money to get that ball rolling.

However… Advertising your business opportunity doesn’t have to break the bank and when done effectively with the right tools can be a sure fire way to inject super responsive real-time leads into your email inbox.

One of the most common mistakes an MLM or network marketing newbie makes is trying to use their replicated affiliate website for advertising campaigns. This poses a major problem if the goal of your advertising campaign is to generate fresh real-time responsive leads for your product or opportunity. Most replicated MLM websites do not have the provisions to actually capture a lead.

Sure… They provide a lot of great information to a prospect… But this poses another problem in itself especially if you’re advertising on the Internet. Prospects don’t want to read a whole pile of information up front just to find out if they are interested or not. You’ll scare them away if you do this. When you bombard someone with information you can create confusion. A confused mind almost always says NO!.

There is a simple solve to this problem and it’s called a Lead Capture Page. This is a short snappy page designed for the task of doing one thing. Generating you a fresh real-time lead for your business opportunity. Lead capture pages are simple, attractive one page websites that will have a just a few short paragraphs of text in total.

Lead capture pages aren’t meant to bombard a prospect with information. They are built to provide the prospect with just enough information to make them curious and actually entice them into requesting more information through the form on the lead capture page.

Like Bill Gates says… "Simple is always better" And the same rule applies when you’re trying to advertise you MLM or Network Marketing opportunity. Don’t bombard a prospect with every single ingredient your product may offer. Don’t confuse the daylights of the poor prospects mind trying to explain your compensation plan either.

The lead capture page should be designed around a few key points about your product or business opportunity. It should be simple for a prospect to read in its entirety in 30 seconds to a minute. You’re looking for the prospect to make the decision on their own to learn more… that’s it.

By simplifying your marketing message with a well designed lead capture page not only will you have more people paying closer attention to your advertisement you’ll also have more prospects submitting their information to your page and becoming fresh real-time leads for your business.

If you’re advertising a well designed lead capture page targeted for the specific market you are going after you can bet that your response rate will be significantly higher. You’ll actually have something tangible from your efforts. A massive list of fresh names waiting to be contacted by you!

Carl Sorensen is the owner of http://www.ezleadcapture.com He provides a valuable service to network marketers or direct sales people who are looking to generate their own leads via online or offline advertising. You’ll need lead capture pages if you plan on generating any leads and Carl has your solution.

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