All businesses have to have some sort or other logo of their own. This logo is the media wherein they introduce themselves to their clients. It is a known fact that visual processing is a very important way of gathering information as a good design is always remembered for ages. Keeping this in mind, most of the multinational companies spend millions of dollars on the development of their logo and any other branding material they need.

There are some logo design tips that ensure that the logo design becomes a successful logo for your business. Have you ever noted that most of the greatest logos around are simple? This is because it is then easier to remember and recognize a simple logo than to identify a complicated logo design. The typeface of the logo design too makes a lot of difference in the success of the logo. Make your logo design using vector graphics as these graphics can be easily resized without suffering any loss of details and image quality and take lesser memory capacity in the computer.

However, it is better if you employ a specialized logo design firm to help you in creating your logo design, than you trying to do it yourself. This is because they know how to produce a better logo than you can, and actually, a logo design is not always very costly! Remember, the successful logo has to be one that is able to communicate your image well to the market. It should work well not only in color, but in black and white too as forms and faxes are all in black and white, should be able to draw a second glance from your potential clients and should work well both in large and small formats as in a t-shirt and a business card!

It is always good to spend time going through business cards and letterheads from other companies before meeting your logo designer, to decide what you may need in your logo. When thinking of your logo design, keep your target market in mind, and what designs may keep their attention and respect. Have an idea of the material you intend to use the logo on like forms and brochures. The paper of the logo design also goes to your image as paper is not only seen, but can also be felt. The color you use in the logo affects your logo design as the colors you use send different messages to people.

Make your logo design as unique as possible as it increases the likelihood of getting a trademark protection. Make sure you check up with the trademark lawyer to ensure you do not run into the risk of infringing another company’s trademark symbol or logo. If you run a small business, you may not be keen in investing in enlisting the services of a logo designer. In such cases, you should try to use some high quality royalty free clip art, combined with a suitable typeface for your company name. However, clip arts do not give the effect a custom logo gives, as they can be easily duplicated or stolen

Thomson Chemmanoor a professional Logo Builder who owns and operates the follow websites http://www.articlenetworks.com and http://www.logodesignexpert.com To know more details visit these websites.

If you spend even a dime of your budget on "image" advertising, then this article will show you why you’re throwing your money away, and what you can do instead to double — even triple — your sales in the next 30 days or less.

I want you to imagine two door-to-door sales reps starting their first day on the job. They both work for the same company, sell the exact same product and are in virtually identical neighborhoods selling their widgets. The only difference between the two is the way they go about selling their product.

The first sales rep (we’ll call him Sales Rep #1) goes around the neighborhood he is working wearing a fancy suit and driving around in a flashy car with his company’s logo, slogan and website address written all over it. He just drives around the neighborhood all day. Never stopping at any houses and never talking to anyone on a personal level.

The other sales rep (we’ll call him Sales Rep #2), on the other hand, does the exact opposite. He has neither a nice looking suit or flashy car. In fact, his suit is 30 years old, his pants are too short and his car is so old and beaten up, it has a coat hanger as an antenna.

And so he has no choice but to "slug it out" door-to-door and face-to-face, knocking on every door, wedging his foot inside every time the door opens, giving his pitch, telling his story and making his case one house at a time. Eventually stopping at each house in the neighborhood.

Now, really, if your life was on the line, and you HAD to pick which of the two sales reps will make the most money — who would you stake your life on?

Sales Rep #1 in the fancy car driving around randomly and not knowing if anyone is even noticing or listening to him? Or Sales Rep #2, who may not be the best-kempt fellow in the world, but who goes door-to-door making his full pitch (and actually asking for the sale) one house at a time?

Here’s the point: Image advertising, slogans, fancy logos and relying on technology to make the sale for you is no different than what Sales Rep #1 does. It’s expensive, useless and even obnoxious in some cases.

On the other hand, using the tried and true methods of direct response advertising, finding your prospects, getting their attention, telling your story and asking for the sale — while not sexy — has much bigger "teeth." It will also make you a lot more money, and will put you head and shoulders above your richer, fancier and more technlogically savvy competitors every single time.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben’s website at http://bensettle.com — where you’ll find over 500 pages of advertising ideas, strategies and tactics just like this one — as well as rare swipe file ads and hot marketing information not easily found anywhere else.

A corporate logo is actually a part of a brand entity. It is something in which it’s shape, color and typeface are all different from others in a similar market. An effective logo has to be one that is recognized instantly, while evoking some emotional response to the public. The well-designed or professional logo always works well in different sizes, and even in one color. Take for example Apple computer’s logo of an apple with a bite out of it. It started out with many colors, but now is still recognizable throughout the world in a single color, red. Most think that a logotype is just a graphic symbol or sign, while it actually consists of either a name, or a sign and a name. Sometimes a slogan too is included in the logotype.

When it comes to creating a professional corporate logo, there are two approaches to adopt from. One says that you should maintain your own business identity close to your competitors’ while another says that you should stand out from your competition. The better one is the image you project of your capability of giving a competitive advantage over your competitors. Hence, you should create an identity to prove that you are an innovator, and something different from others. Many things help you establish your identity, but nothing is as critical as your logo. You may feel that you cannot afford the services of a professional logo designer. However, in the long run, an inefficient or amateurish professional corporate logo costs you more in terms of lesser sales in your company, than a professional corporate logo!

While working with your professional logo designer, it is best to notice other company’s logos to ask yourself what kind of image they project and why. Keeping this in mind, you too can get an idea for the proper logo for your establishment. Avoid a complicated logo. The simpler and more understated your logo is, the greater the impact it gives. not only that, simple logos are easier for the public to remember. Take for example the golden arches of McDonald’s. Choose the colors wisely for your logo design as it is a significant element of the logo. Bright colors are always the strong attention getters, and can very much excite people. If you want to project the image that your company is hot and trendy, it is better to use the color red, yellow and orange.

Bold blocks used in the typestyle of the logo design invoke the image that the company is a strong and large one. For a classic or upscale image, it is better to use italics to evoke the image of the company. Once you determine the color and typeface of your logo, you may consider embellishing the logo with a single element like a line or border. Taglines too play an important part in the promotion of a logo. A tagline is the short and snappy group of words found underneath a logo. While you may stick with your logo permanently, the tagline may change as the company grows. In addition, the last point to remember in making your corporate logo stand out from the rest is by creating a unique logo as this avoids confusion in the marketplace, suppliers, clients and to the general public.

Thomson Chemmanoor Writer of this articles is a Professional Coporate logo Designer. To read more about this article and my website visit Article Submission and Affordable Logo Design

From Newspapers to Magazines to Internet, sales and advertising creates brilliant designer details, but what sells a great ad? In flipping through a recently released magazine I found something interesting. The most effective ads had space around them.

Considering that I can generally fill up a room, or a page, with more than most people might want in it, I seriously looked at the pages, to see why they were so effective. They all seven major details that gave the reader a clear idea of what the product was.

1. Clear – bold headlines. The headlines were clear and concise; neither dramatic nor grandiose, just clear and bold.

2. Specific value or purpose for need. The page described in detail what the value of owning the product was.

3. Dynamic Photography. A photo depicting the best view of the item being sold, providing not only a spotlighted appearance, but a detailed view of the subject.

4. Location and contact information. A website, email, or physical address are provided to contact the seller for the product, or to obtain more information.

5. A brand or logo. Each of these ads provides some sort of specific brand or logo that identifies the company if not the product, with quality information.

6. A list of virtues. Lists of qualities or attributes that make this product stand out are presented on the ad page.

7. Disclaimer, copyright, and ownership information. Usually found in the tiniest print available, this information is found either near the bottom or the bottom right of the page.

Space around the photo, around the item, and around each of the above listed details of the ad defines the page. The space grabs your attention and draws your eye to specific details of the page.

Leave a trail of white space in your ads, in your blogs, in your websites. White space is a marketing ploy that works. Use it with power.

Get Top Secret Marketing Tips from the Web’s Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006. Are you a Guru? Visit http://WebContentAwarenessDay.com for details on becoming a contributor.

Impact your market as never before. Be seen. Be alive. Be creative in your endeavors to brand your business and consume your market. Let eBiz Blitz empower your dreams by infusing your business publications with Dynamic Content. Visit Dynamic Content Creator, Jan Verhoeff, at http://www.freewebs.com/ebizblitz

I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump the trash. We just research the cheapest way for them to dump their own trash. It’s really dry stuff.”

Yes, neither of these companies is selling gourmet food, creating colorful board games, or packaging imported tea. Photographers often hear, “I’m not remotely photogenic,” to which they usually respond, “It’s my job to take a good picture—you just be you.” Design is the same. You do your job well and you know your market. It is a designer’s job to make you look interesting.

The potential for creativity is everywhere. Just because you’re in a boring industry doesn’t mean you can’t be creative and use design to make your organization more effective and successful. Industries that support creative design include food, lifestyle, and entertainment. Industries that don’t generally support creative design (the boring ones) include construction, accounting and law. If you are in a boring industry, you’re actually in a better position to benefit from having a creative brand, or even just a slightly controversial brochure or ad. That’s because your industry simply hasn’t caught up with the rest of the world in terms of creative marketing. For example, great packaging abounds in the supermarket. It’s harder to get a new cereal box on the supermarket shelf than it is to become a brain surgeon. The saturation of product packaging at a grocery store leaves little room for any new idea to stand out. On the other hand, a gravel yard or an accounting office is expected to be boring. What would happen with if the gravel company got a little creative in the form of humor or style in their sales materials? What if the accounting office created materials that were stylish and made tax season a little friendlier? As long as a company doesn’t go too overboard and sacrifice trust, creative marketing can only help.

How about the company that researches the costs of waste disposal? They need to look at what they do from a different angle. Bottom line is they save their demolition customers money by informing them it will cost less to haul garbage 100 miles to a landfill in Walla Walla than dumping it in the city transfer station which charges much higher fees. They prevent their customers from throwing away money. And there it is — play with the idea of throwing away money, dumping money, and the creative ideas start to pour in. They can tell their customers to stop dumping money in a clever, well-designed package.

I once re-branded a construction supply company. Construction supply is not a very progressive, creative industry, but the new owner of the company is an innately savvy marketer. His store is only a few blocks from Safeco Field and Seahawks Stadium. He rents his parking lot during games. Knowing his market is full of sports fans, we developed a promotion rewarding his customers with free game tickets and parking when they give his company a certain level of business. The summer promotions have the feel of baseball game—a little retro with clean, bright colors. He stands out in his industry; very few companies like his take advantage of the fact that no one expects clever, well-designed promotions from a construction supply company, let alone free game tickets and parking.

There was once a time when a pen was a Bic, a stapler was painted steel, a computer was a big metal box, ketchup lived in a glass bottle and a paperclip was a paperclip. With the help of design (and, of course, technology) these products are no longer confined to their prescribed forms. Pens come in all sorts of ergonomic shapes, colors, and materials; staplers come in animal molds sized for a child’s pocket; computers now cheerfully match the décor in which they live; ketchup squirts from squeeze bottles and even comes in blue; and paperclips have more variations than there are pages in the Library of Congress. Those items have evolved. However, some items still haven’t: most offices I visit still have the same heavy, scratched metal file cabinets found in a guidance counselor’s office in 1975, suspended ceilings are still tiled with the same textured tiles hung high above in circa 1955 high school auditoriums, and our society has accepted the fact that paint comes out of a can that will invariably crust over and dry out whatever leftover paint we hope to save for touchups. (One manufacturer has introduced a plastic pouring bottle with a screw-top lid and another company makes little sponge-top bottles to store paint for touchups, but stores still stock their shelves with cans).

Design has touched many thousands of the products we use every day. It has transformed the food industry and the entertainment industry. Design created an industry now known as "lifestyle." But like the file cabinet, suspended ceiling tiles and paint can, many organizations still believe that design lives in the realm of toy stores and supermarket aisles. If you work for one of them, it’s your turn to let creative marketing make you a more effective, efficient, and successful organization. Who knows? I just may make you the leader in transforming your entire industry.

Audrey Nezer is an award-winning graphic designer in Seattle, Washington. Her company, Artifex Design, creates playful, edgy and effective marketing and communication materials for companies and organizations throughout the United States. Visit http://www.artifex.net to learn more (and win a prize!)

Be a wise investor in your business!

Do you have an advertising budget? How much of your money is set aside to pay for advertising? Depending on your financial situation, you may have very little money to use to promote your business online. There are several ways to sort through information to make a wise decision about where you will spend your money on when it comes to advertising online.

You have found a website online that offers advertising. Its $5 a week to put your button or text ad on their front page sounds low enough, well, actually that $20 a month.

This is the point where you stop.

Take a breath.

Plan your next step.

Before you go any further in entertaining thoughts on advertising on that website, you have some homework to do!

Website Traffic

Go to Alexa.com. Although there is controversy about how accurate Alexa’s ratings are, remember that it does give you a picture of the traffic to the site you are wondering about investing money in to promote your business.

Alexa uses "hits" identified through traffic monitors, its toolbar on other people’s sites and Google information to give a rating.

Key in the site you want to know more about then click on "site info" and you will know whether it’s a website with solid traffic or not.

Take the rating with a grain of salt. The quality of hits is more important than the number but there are website’s that offer to place your button or advertisement for a fee that are not generating traffic and have a low Google page rank.

Search Engine Traffic

Go to Google.com then Yahoo.com, MSN.com to do some keyword searches associated with the website you are considering.

Do several searches with your key words for your products, services, different aspects of your business then add parts of the website under consideration to see if search engines will direct any traffic to that site and eventually your ad.

Your niche market

Know what types of people you want to respond to your ad or click on your button.

Do you want buyers, one time buyers or develop a customer base. Look again at the site to see who you believe the visitors are and what they will be looking for online. Do you offer what they are looking for?

WAHM Sites versus specific niche markets

WAHM Sites are a great place to market if you provide services work at home moms need to build their business. If you offer a work at home opportunity, then WAHM sites are a good place to start once you’ve determined that there is adequate traffic.

BUT and this is a big BUT!

If you want to make sales for products that are NOT specific to work at home moms. You need to turn your focus on sites that have women looking for your product. To sell children’s books…look for family and parenting sites instead of a work at home site.

Why?

With the right web site that your target market visits, your advertising efforts have a greater chance of reaching parents and women that may have more disposable income and they are searching for resources, gifts for their children.

To generate traffic to your site for future sales and build a customer base you need to focus beyond work at home sites to sell your products…go where your market is!

Your advertising dollars are better spent reaching a broader audience whether its gift shops, parenting and women’s sites or even newsletters.

Do the math.

Before you pay for advertising whether it’s on a website or ezine. Know the website traffic or e-zone circulation, both the "who" of visitors and the "how many."

Return on investment (ROI) is a gamble with advertising.

Go to any website then visualize your own site.

Look at the buttons, text ads, articles, the entire front page. Do you click on everything you see? No, you have your own agenda when you visit a website. You venture into a site using your own sense of direction based on what you are looking to find.

The same holds true for every visitor. If your ad is one of 5 you have a better chance of a click than if your ad is one of 15. Then again, if your button is on a site where few of the visitors are looking for what you offer then your chances success are out of reach.

If your button ad rotates through many different pages on different days, your ad is seen only by the people that click onto that specific page.

Paying for advertising is a matter of numbers and improving your odds of getting your business name out there on the internet where you want it.

Finally, make sure you take advantage of free ads in newsletters and ezines. I offer them and other ezine subscribers do too. I send in my ad just like everyone else because as a target, ezines can offer such a broad audience.

Many newsletter publishers belong to co-ops which mean you can "potentially" reach over a million readers.

Again, basic math tells me that if my text ad goes out to 1 million readers and only 5-10 % respond to my ad that’s still a solid return on my investment.

Spend your money wisely. Learn how to find the information you need to be informed before you invest your advertising money online. Ask questions and check the facts.

Never forget your business goals and your market! If you invest poorly, take it as a learning experience and move onward, upward.

This is your business! You own it and you build it. Persistence and being open to learning both the good and the bad about online business are the keys to your success!

Tammy Ames is the owner of WAHM Connections bringing home business learning to striving entrepreneurs. As the publisher of Work at Home Connections, Tammy offers a unique perspective in her weekly online newsletter for home business owners.

1. Their guarantee. Only work with designers that stand 100% behind their work.

This is an easy way to identify if the designer is an expert and a reputable

artist - ask how he/she stands behind the work and service.

2. Their current portfolio - Does their portfolio have the quality of work that

you want and expect?

3. Past testimonials - What have past clients said about them?

4. Their willingness to educate you and your staff - Will the designer take

the time to work with you and your staff, and provide top-notch support and

service?

5. The value-added services they can offer (we offer content editing, custom

and stock photography, video services, photo editing, as well as assistance

in marketing/advertising) - If you might need these additional services you

may have to pay extra for them if the designer can’t offer them to you.

6. Their ability and willingness to research your business, your objectives

and your prospects - Without thoroughly knowing you and your business a designer

is not going to be able to design projects that will generate revenue and results.

7. Their background in business, marketing or advertising - if your goal is

to bring in revenue from your investment, it’s crucial that the image firm has

a foundation in business marketing and advertising. This one is critical! If

your goal is to bring in revenue and results, you’ll need a designer that firmly

understands your market and how best to reach them. You’ll only want to work

with business savvy designers who know how to weave proven marketing strategies

into your projects. Ask the designer what expertise they have in marketing and

advertising?

8. How they evaluate the success of your project. Many designers feel they’ve

done an adequate job by just creating something that they feel looks cool or

neat. Your goal will probably go beyond looking cool into gaining market share,

boosting revenue, more brand awareness, etc. Make sure the designers evaluation

of your project’s success is the same as yours. After all, design that doesn’t

bring in any results or revenue is just art - and unless you sell art, it won’t

make you any money.

9. Their demeanor towards you and their other clients - The designer should

function as your marketing and design department, so you’ll end up working closely

with him/her. Do you feel the designer has a good attitude towards you and your

business?

10. Value - notice value is listed here and not price. Smart business owners

know that value rather than price should dictate what decisions she/he makes.

Do you feel you will get results and a good value from working with the designer?

Do you feel you’ll get more than your investment back from working with the

designer?

Jeremy runs the only business savvy graphic design firm who helps companies build more confidence and credibility into their business identities. “I help you take your business’ vision and shape it into a company identity that will make you look better, feel better and have more confidence about your business.” Like the article?

Email Jeremy today at comments@candographics.com for your choice of a free insider’s bulletin:

“How to Choose the Right Marketing/Design Firm for You” or “Top Ten Questions Designers Don’t Want You to Ask Them”.

You’ll also want to check out the “Can-Do Confidence Builder”. Emailed weekly, the Confidence Builder provides you with essential marketing and design insights that help you get the most out of your marketing/design investments and help you to stay one step ahead of the competition.

Remember to include in your email your name, which Insider Bulletin you would like to receive and any additional feedback.

Learn more about Jeremy and how you can gain a competitive advantage with a better brand by visiting http://www.candographics.com.

If you would like to immediately inject your slogan with so much raw sales appeal that people will be practically lining up outside your door to do business with you — while leaving your competition struggling to keep up with you at the same time — then this will be one of the most important articles you ever read.

Listen to this: There’s a bank in my area whose marketing message/slogan is, “Bring us your dreams!” Now, no offense to the bank, but it’s almost impossible to be more empty and vague than that. Yet this is the kind of advertising most businesses rely on. If you don’t believe me then crack open your copy of the Yellow Pages or your local newspaper. Nothing but one empty slogan after another. The kind of slogans that make people yawn and think "who cares?"

Look, if someone says "who cares?" about your slogans then I’m here to tell you that you’re losing money hand over fist even as we speak. Why? Because your prospects need to be told why they should choose you instead of the other guy. And a slogan — like "Bring us your dreams" and all the other empty statements infesting advertising today — won’t do that.

However, there is a fast and easy way to transform your slogan into a powerful selling tool that drags new customers in by the boatload. It’s actually an an old door-to-door sales trick and it works like gangbusters for coming up with slogans.

Here’s all you do: Pretend you had to sell your product or service door-to-door. No phones. No faxes. No emails. No newspapers. No yellow pages. No classified ads. No nothing. Just hitting the streets and going door-to-door. And the only advantage you have is the people whose doors you knock on have made it known they might be interested in purchasing a product or service related to yours. And when the door opens…you have about 3 seconds to say what you have to say before the guy slams the door on your face.

Now, in a case like this, what’s the one single most important thing you can say about your business/product/service — in 10 words or less — to get the person opening the door to actually fling the door open and say…

“Really? How do you do THAT???”

Would you blurt out some dorky slogan like bring me your dreams? Or would you pack your best reason, offer or benefit of doing business with you into one tightly-packed phrase that makes buying from you truly irresistible?

Think about it. What makes you unique? There has to be something. And if there really is nothing unique about your business –- that separates you from the rest of your competition -– then you need only invent an offer, condition or deal that makes you unique.

The idea is to come up with something nobody but you can say or claim. If you do this right it’ll be like you hit the jackpot. You’ll attract hundreds — even thousands — of new customers, cash in hand, right to your doorstep very quickly. People looking for a product or service like yours will blow right by all the empty slogans your competitors use and zero in on your business. It’s a simple and highly effective trick that can change your business, your profits and your life very quickly.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben’s website at http://bensettle.com — where you’ll find over 500 pages of advertising ideas, strategies and tactics just like this one — as well as rare swipe file ads and hot marketing information not easily found anywhere else.

Yes!

It’s a proven thousands of times every day. A well-defined

business image will increase sales by making your company

more "credible". The return on investment for using business

Here’s why.

According to Bill Gluth, Creative Strategist with Develop

Your Vision, The 3 main aspects that need to be established

for customers to buy from you are:

* Interest: They are interested in you,

your product or service and recognize a need.

* Trust: They trust you to deliver a

realistic return on investment (ROI)

* Credibility: You have established a

realistic ability to deliver on your promises.

Hiring a business image consultant to establish a consistent,

credible "brand" image will significantly increase your

business’ credibility with prospects.

Coke knows this, Gap Clothes does too, and so does Microsoft

and Apple Computers - they all invest a great deal of

time and resources into creating a recognizable, consistent

and credible brand image.

Credibility leads to trust, in fact, without credibility

trust cannot exist. Once you establish trust and credibility

you 2/3rds of the way home to a sale.

And finally, there’s interest. Can well-executed promotional

materials spark interest in prospects? History has proven

this to be a fact. In fact, every day, well-executed promotional

material creates additional revenues for companies worldwide.

Long after you have left the prospect or even if you’ve

never met the prospect at all your business image is hard

at work.

What this all means is that well designed promotional

materials increases sales. Your image will separate you

from the competition and "position" you as the only logical

company to choose.

Smart business owners will only trust their precious "Brand"

to savvy image and marketing firms; leading to a significant

ROI.

Jeremy Tuber runs the only business savvy graphic design firm who helps companies build more confidence and credibility into their business identities. “I help you take your business’ vision and shape it into a company identity that will make you look better, feel better and have more confidence about your business.” Like the article?

Email Jeremy today at comments@candographics.com for your choice of a free insider’s bulletin: “How to Choose the Right Marketing/Design Firm for You” or “Top Ten Questions Designers Don’t Want You to Ask Them”. You’ll also want to check out the “Can-Do Confidence Builder”. Emailed weekly, the Confidence Builder provides you with essential marketing and design insights that help you get the most out of your marketing/design investments and help you to stay one step ahead of the competition. Remember to include in your email your name, which Insider Bulletin you would like to receive and any additional feedback. Learn more about Jeremy and how you can gain a competitive advantage with a better brand by visiting http://www.candographics.com.

What Is The Difference Between Advertising and PR?

Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?

When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence for your company is a clear example of effective advertising. Business cards with pizzazz are a form of advertising.

What, then, is PR? Public relations are those things that must be accomplished to let the world know who you are and what your company offers. Press releases, news conferences, professional networking and exhibitions or trade shows are examples of PR work. PR is not as flashy as advertising but it is every bit as important.

Effective Advertising and PR

In today’s competitive marketplace, it is crucial to spend every bit of your advertising and PR budget strategically. Public relations can provide a mix that uses advertising but also enhances the efforts of your advertising dollar.

It has long been a "supposed fact" in business that word of mouth is the best advertising. This is not necessarily true. It is an unfortunate fact that a customer who has an exceptional experience dealing with your business will tell one or two people about their experience. A customer who has a bad experience will tell at least a dozen people and your business gets negative advertising.

Word of mouth is, however, one of the most effective PR tools available. Offering school tours, sponsoring science fairs or children’s’ sports teams, volunteering for public speaking opportunities, attending trade shows or presenting at conferences are rather inexpensive ways to build a wealth of good will and put your name out front.

Have you noticed that television commercials for a product often run a 15 to 30 second advertisement of a really great advertisement and within a few weeks shorten the advertisement to the most important 5 to 10 seconds? The reason is that the initial advertising is meant to brand the product or service and associate the advertisement and the product or service in your mind. It works very well - provided you have really memorable advertisements.

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com