It appears that most gurus if you want to call them that represent themselves as experts. In several statements that I’ve read, they refer to other marketers as making mistakes. Yet, when they make the same mistakes, they call it testing.

I read a quote one time about a child learning to walk. When the child is serious about learning to walk, falling is simply a form of learning. However, it’s not looked upon as a failure or mistake.

Another word that I’ve heard plenty of times this year is the word “secret”. Actually, that word has been overused and over abused. As anyone knows, if it’s a secret on the internet, most everyone knows about it. Secret is also known as a power word.

You can compare secrets to fishing. I know of a web site selling secrets of catching crappie at night. The secret has been around since 1947 and very few fishermen know about it. Well, if you know anything about fishing, then you can guess where I’m going with this one. More than likely it’s the difference between a fairy tale and a story from a cowboy.

Now, that you know that you haven’t been given the right secrets to success and everything you do is wrong, you may as well face the fact that someone out there is undoubtedly going to tell you more goof ball lies.

It may be time to wake up and realize that marketers that sell “marketing information” will never tell you exactly what to do in order to make money. If they did, you wouldn’t be a customer any more. Also, it amazes me that they’d want the competition.

“Saturation” is a word you should learn. There will be a point on the internet where the most unpopular word around will be considered a keyword at a price most people starting out cannot afford. I’m talking about pay per click advertisements.

At some point, you may even figure that the people selling books on google adsense and google adwords are creating an irreversible mountain of competition for themselves. It’s my opinion that the ones writing these books are slowing down on the profits and needed another avenue.

It’s been said over and over again that you need your own product, but I think you’d still be right where you are today if you did not do everything you’ve done so far. The one thing you must not do. Do not quit. This is the only sure way of failure.

You’ve learned a great deal and you may have even got burned out. You may have been scammed and ripped off. You may even be one of those unfortunate people that had their identities stolen. Just learn from it and go on. Don’t follow those footsteps.

Do not join chain letters, matrixes, money making machines, or anything where a product is not a reasonable price. Last, if it cost you money to get into a business selling for someone else, “run”. Now, only you know why you haven’t made any money. Write down everything you’ve done and figure out what you could have done different. Most of the time it comes down to not doing enough. If you still believe you can work 2 hours per day at this business starting out, then think again. Marketing is a full time job.

PS. I have no secret that you haven’t been told before. I don’t figure you’re doing anything wrong, you just haven’t figured out what you want.

Randall Stafford has been marketing on the internet seriously for the last 2 years with some success. He’s been on the internet since 1994 and dabbled with it. If you want to succeed, you don’t quit.