Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is, “What are they #1 in and is it a group of ears you want to reach?”

Quite often a radio “Account Manager” or “Account Executive” which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium. They ask for an information package to be mailed out to them; or faxed over if it’s urgent (Ha!). When the rep asks questions that are essential to the provision of any information pertinent to the situation (demographics, psychographics, time frame, budget etc.), the caller says they know nothing. They were just told to call stations and gather information.

Being an obliging rep, the information is sent or faxed as requested ….and then nothing happens 95% of the time. The decision maker receives the rankers, profiles, sales packages, announcer and program information and can’t figure out how to make a decision….so they buy print instead. Both sides of the prospective transaction lose.

The information each station sends out will of course focus on their strengths. As mentioned earlier, many will be #1 in their target market, which really confuses the issue. If the prospective client thinks that everyone is their target market, they may chose to buy the station that has the highest cume audience (cume – unduplicated listeners who tune to the station for at least 15 minutes a week). The price per commercial is usually quite high and discourages new advertisers before they start.

Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?

You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, news, etc.). Identify any psychographics that may be pertinent.

No matter how much you would like to think so, everyone is not your customer. There is a group that is more likely to use your services or buy your product and they are the target to focus your efforts on.

When you request information, be specific. State unequivocally that you only want information that is relevant to the consumer characteristics, you provide. All the information must be based on the same criteria, to provide a basis for comparison. How else will you determine which station reaches your best customers at a cost effective rate?

Bigger isn’t always better, so choose your audience based on the criteria you set, and work with the creative team at the station to write and record messages to captivate your customers.

Copyright © 2005, Nancy Fraser, Nota Bene Consulting All Rights Reserved http://www.notable-marketing.com

When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an opening in the copy department of the regions number one station. The commercial load was heavy. It goes without saying, the station with the most ads is typically the favorite station. Advertisers need to reach the perspective consumers, and the best value for your advertising dollar is always with the most popular stations. The real test of the stations excellence is the copy department.

Handing copy to your radio personalities and then saying a prayer that it “turns out” acceptable to the advertiser is sadly a common occurrence in many stations.

Here are a few tips to help your write an effective radio commercial. The bottom-line fact still remains, the more talented the copywriter, the better quality of the commercial.

First, know your voice talent. Writing a script for a “Italian accent” without having someone on your staff who can effectively perform such an accent, renders the commercial a failure. Second, keep it simple. Too many commercials lose the intent with long explanations. You need to give the listener credit that after hearing the commercial, they will catch on. Third, never look back. Keep the commercial forward thinking. Positive. Finally, the object of the commercial is to sell. Ask for the sale. The commercial was sold to an advertiser by a sales representative who had to ask for the sale. Most copy writers spend all their time being creative with ideas. The exceptional radio copywriters spend the bulk of their time being creative on how to ask for the sale.

Scott Perreault (http://www.scottradio.com) is a commercial voice veteran with over twenty years of copywriting and voice work experience. From the writing, production and development of radio campaigns like the award winning “Oh Yeah©” campaign, Scott has experienced many facets of the voice business. Scott Radio offers free demo voice work. If you remember Promo code #98, the commercial is free.

Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity

2. A detailed overview of tour routing, markets and venues

3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included

4. Your audience and demographic profile

5. Tour partnership deliverables or what the sponsor will receive for their investment

6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following:

• An Introduction letter that garners results

• An accurate Demographic Analysis extrapolated of 5 major markets

• Sponsorship Value Analysis to determine the worth of your opportunity

• Sponsorship presentation in Word and PowerPoint

• Press Release creation announcing sponsorship opportunity

• Press Release distributed to all major markets announcing your opportunity

• We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly

• Professional Sponsorship Contract/Agreement you can use to seal the deal

• One-hour Professional Consultation to ensure you’re going in the right direction

For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King

Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.

Infomercials have been around for along time. Have you ever caught yourself glued to the TV watching and listening to information on a new TV product? We have all seen these ads and I am sure most of us have some of these products in our homes. I know I have several. Wow, will that really clean my floors and make them look new again? Use water to steam away all those germs. Only five minutes a day and you will lose weight! How can you not want to try these products? Only $19.99 or 5 easy installments of $29.99.

A number of celebrities endorse these products. One product that has been around for awhile is The Thighmaster endorsed by Suzanne Somers. She also endorses other exercise machines such as torso track, beauty products and even appliances. Suzanne has made a real impression in infomercial world.

Celebrities definitely help these products to sell. These are people we can relate to and if they are endorsing a product and putting their name to the infomercial product it must be worth buying, right?

Some infomercial products have turned the spokesperson like Ron Popeil into a celebrity. Most people know who he is. When I hear his name "Set It and Forget It" comes to mind. Get rid of that fat from your foods and walk away while your food cooks. I have one of his rotisserie and I have to admit I love it! The food comes out real moist and tasty. Ron has come out with a whole line of helpful kitchen products.

George Foreman also got into "Get Rid Of The Fat" products. I also have his George Forman grill which is awesome for making sandwiches, hamburgers, cooking bacon and I find it easy to clean. It seems every year he perfects his product with a new line.

I do like infomercials and get easily drawn in. Sure some are just ridiculous gadgets that we really do not need and just end up in the back of the closet after a few uses. What about the products that you see advertised all the time and have been around for awhile? They must be living up to their ad and do what they say if some many people are still purchasing.

Television is a very powerful way to advertise a product and have it endorse by a celebrity and the product can become an instant hit. The internet has become another tool for advertising these products. The web makes it even easier for us to purchase. If you walked into the tail end of an infomercial you can find out more about it online. Do a search for the product name and you should be able to find it on the web. You can even find sites that have short clips of the product in action. What will be the hot As Seen On TV Product this year????

Surf Til You Drop® is a consumer based website focusing on Infomercials. For more information regarding As Seen On TV Products you have seen advertised on television, product reviews, personalized searches, video clips and more visit http://www.surftilyoudrop.com today!

Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.

This is an idea not new by any means, but it can prove to be very profitable to you if done right. After you have your clients lined up, you will target small local diner’s, many will jump at the chance especially when you explain it is “free” it is key to stay away from large establishments like McDonalds or Burger King since the franchise probably supplies the placemats they use.

We all have seen placemats with ads of business offers discounts, coupons or just an announcement that they are around. Many of these ads have games, pictures for kids to color, word find puzzles and more.

Placement ads can be the right vehicle that allows you to advertise your business without paying for all the cost to do it. Here is what you do; go around to local businesses like the pizza shop, new laundromat, auto body shops, new area businesses etc.

You can call around or visit these businesses offering ad space on the new Jonas Placemat Ads give them the best price, target 8-10 businesses the first time around offer them an introductory price, one that will you costs for printing, and mileage and other related costs for getting the placemat ads made.

Try to get these businesses to offer a coupon like ad customers love these type of ads, plus it will get them reading the ads as they are waiting for their meals to be made don’t forget to make it fun for the kids as well, remember many of these ads are targeted for kids, you can add a twist by adding the ads of local business as well.

Remember to leave at least two slots empty for your ad and one for the printer so that you can negotiate the price for the absolute lowest you can get.

It may be a good idea to offer the printer the free ad space on each printing as long as he is willing to give you the absolute lowest and best price. If this does not work with you on this shop around someone will be willing to take you up on this offer it can be a win-win situation for both of you.

You can start with 2,000-3,000 at first make sure you make it clear to your clients that the price they are buying the advertising at is only an introductory price of $59.95, so when you follow up with them in a few weeks or month or two later they are aware that the cost is up a little because it was the introductory price. Going up $10.00-$20.00 dollars may not seem so bad especially when you explain that they could not get such a wide audience at this low of a price elsewhere.

Try to keep the cost under $99, this is sure to be hit, also if you can fit somewhere on the ads that in order to get the discount offered you must bring in the ad. This will also show as proof the business owner or manager that it is in fact working. This may also be a key factor in getting them to re-new advertising with you in a month or two on follow-up.

The key here is you to get out of the deal 1) free advertising for your business and 2) the printing costs (at least a large part) paid for by your clients who have buy the ad in your new Jonas Placemat Ads service.

In conclusion, as you can see just from some of the ideas presented here this could be something that could be very profitable for you plus the possibility of a new side business for you. While creating a vehicle for you to advertise your business for free. It is key to keep it at a reasonable price (under $99) so that other business will be happy to give it a try.

Michelle Cobbs is the site administator of several sites ranging from home business ideas to building a real estate investing business. Visit here online at http://home-making-money.com

WHAT’S On The Page?
Typically, a Western audience reads from top to bottom and left to right. That doesn’t necessarily mean information has to be placed on a page in that order. As readers, we look at a page and attempt to figure out what is the important message on the page. If everything is shown the same way, same size, same spacing — no importance is established for anything on the page. It looks foreboding and unfriendly.

BUILDING Hierarchy
When you look at many well-designed ads, there’s a headline that is big and attention grabbing, maybe a large photo, and then the rest of the information is arranged to give each part more or less importance. There may be additional smaller photos showing details, or contact information or where to find a product. There may be copyright notices at the bottom of the page in small type. All of these things are designed, sized and spaced to help the reader move through the information logically. Readers aren’t forced to work through everything to find the important items. Even the paragraphs of this post help to distinguish parts of this topic. Adding subheads makes it even easier for the reader. If I wrote this as one long paragraph, with no breaks, it would be a lot harder to read. And I’d run the risk that you wouldn’t bother with it.

SPACING Unites or Separates
When you are placing elements on a page or even typing long documents, spacing can help the reader determine what items go together. A simple example is the subheads I’m using in this post. They are closer to the paragraphs they go with then they are to the paragraphs before them. You don’t have to think about what the subheads belong with; it’s obvious from the spacing.

Looking at well-designed ads, you may also see the use of a company’s logo or brand. It will probably be spaced near contact information, address, phone numbers, even Web addresses and the names of contacts. This is all information that fits together logically and so spacing these things together makes a unit out of them. It separates this important information from the rest of the elements on the page, therefore giving it a position in the page’s hierarchy.

SPACING Photos
Making photos look good on a page can be difficult, particularly if there are many photos or if they are all different sizes. But spacing things together that belong together can help here too. See if the photos break down into more than one subject or category and if they do, consider designing a couple groupings rather than just plopping them all on the page the same way. If they don’t separate into categories, there still may be some that are more important than others and those could be slightly larger. Or group one large photo with several related, but smaller photos. And remember to space the photos near any text that refers to them. Don’t make your reader search for the photo he is reading about, or for the description of the photo he is looking at.

LIMIT the Number of Important Points
Pretend you are the reader and look at the page. What jumps out first? Is that the most important thing on the page? Is that what you wanted readers to see first? What do you look at next? Does your design create a logical path through the information on the page? If you become confused at any point about what comes next or what goes with what, then the page layout needs work. A common error is to try to put too many important points on one page or in one ad or document.

MORE Isn’t Always Better
When too many things are presented with the same importance, then none of them look important. Even when you are talking about one subject, one product, one service, some information will be more important or relevant. Keep those relative importances in mind when writing the text and when sizing and placing that text on the page. If you have more than one or possibly two ideas, items, etc. that are of equal importance, it is probably best not to attempt to combine them in one project.

BOTTOM Line - Think About Your Reader
The main thing to remember is that you know more about what you are marketing or advertising than your reader does. It is unrealistic to expect that reader to absorb or even be interested in knowing everything you know. So don’t overwhelm him with too much significance. Keep it simple. One message at a time is best and when you must add more, be sure to build a hierarchy that the reader can easily follow. He’ll be more likely to read your message and more likely to understand and remember it.

The author, Cynthia Pinsonnault, has worked in advertising for an upstate New York fashion chain; for the media department of an Ivy League university; for a computer company marketing “Desktop Publishing” which was just hitting the marketplace; and as assistant art director for a full service ad agency. In 1989, she started Pinsonnault Creative in Houston, Texas, providing high quality graphic design and marketing and advertising consulting.

Awards - American Advertising Federation: Award of Excellence and Addy Award; IABC: Brazos Bravo Award and Award of Excellence; American Corporate Identity: Awards of Excellence.

Visit Pinsonnault Creative at http://www.pinscreative.com. Read more articles like this in our weekly newsletter at http://www.pinscreative.com/blog.

The Ultimate, “Must-Have” Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age Individual

Allow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that claims the longer an employee worked for a particular company, the more precious that person became. The employee was once valuable to the company because they graduated from college, got a degree, and/or had determination for hard labor.

In the past, it was all right to become comfortable with your position. In today’s society, being comfortable is the wrong thing to do and actually, it’s a trap. This trap is the reason why people with college degrees are without jobs and the good workers are always the first ones released from a professional setting. I am a Housekeeper for the Home at Hearthstone, a nursing home in Cincinnati, Ohio. I work from 7 A.M. to 3:30 P.M. for $8.40 per hour. The wages that I make alone, tells you that I am working at a dead-end job and receiving paychecks that don’t reflect a thorough performance. I am an underemployed 19 year old-male who attends college and makes good grades. Graduating from college might raise my income level slightly, but it will not secure me a job.

I am among millions of individuals who like their jobs and work very hard at their occupations. I am also among many Americans who believe that in order to maintain my job; I must show up to work everyday on time, listen to my supervisor and do a complete and thorough job. These three things combined will not keep you your job. If you continue to hold that belief, you’ll find yourself in debt, have bad credit, and lose your house and other financial obscurities. Losing what you have worked hard for all your life is not a great feeling! What I am about to tell you is very important and will save you time or otherwise, reality will slap you in the face! Job Security has departed from this world permanently.

Knowing that job security is dead, what can YOU do to create a substantial income? YOU need to do two things:

First, decide that you want to work for yourself. Second, take the initiative to start your own business. Either you can work for someone else or you can work for yourself.

The second choice is better than the first one. At 16, I thought that I can do whatever I want on the job as long is my work is done. In other words, I like to do things my way. I continue to feel like that today in the workforce. When working for a corporate employer, you must follow job policy at all times. Conflict will arise when your rules don’t match policy rules and you’re in jeopardy of losing your quicker than you expected. If you hold similar beliefs such as mine, then a home-based business if for YOU, which leads to the biggest hurdle of the two steps, taking the initiative.

If you don’t take the initiative to start your own business, then you’re making a foolish decision. Millions of people are without jobs or working for awful wages. This is due to a bad economy. The government will continue to show their lack of sympathy by taking many taxes out of the checks of lower and middle class citizens, while the rich continue to get tax breaks. (There is a solution to that problem if you click on the link in the resource box and click on the Taxwayz link inside my website.) On August 25, 2004, I joined the Moneywayz program because my goal is to make more money with a home-based business within a few months than I make with my regular job in an entire year. Within minutes of reading the brochure, I decided to put my skepticism to the side and take a chance because if you do not take chances, your income will become stagnant and you will still be a subordinate to your supervisor. Can you afford to live without money?

If you plan to start a home-based business, but don’t have an idea on exactly what you want to do, then the following may be the most important. Would you like to become a part of a business that provides you with power-packed tools to become a business success on the Internet? Would you like to join a business who believes, “The Greatest Music Is Money”? Would you like to end financial depression? If this is correct, then read on further to the resource box. Educate yourself and develop your skills so you can be a demand for financial success!

Paul Wilson II, a second-year college student, business owner will take you by the hand and paint YOU a picture of the exact results achieved with the Moneywayz program! Discover how you can achieve an explosive income with six profitable businesses, starting today: http://pwil.moneywayz.com/ FREE.

Before we start, could you open your Yellow Pages directory?

What do most of the ads look like? To me they are nothing more than enlarged business cards. Basic contact information, logo and a slogan.

A few list a little more… Like a florist who does weddings and funerals. A limo service that drives to proms. Custom framing that does photos and art. And this one is great: massage therapist who does… massage.

It’s hard to believe businesses pay so much money to tell people something they already assumed.

Sometimes, they’ll give a few more details. Like what awards they’ve won, or how long they’ve been in business.

Normally the biggest items on the page are their name, logo and slogan.

Why The Most Common Form of Advertising Is the LEAST Effective for the Yellow Pages

Slogans and logos. This is the basis of “branding.” The theory is… advertise your “image” repeatedly before the public. Eventually, prospects automatically will think of you when a need or desire arises for what you sell.

The results are slow… They are expensive. You can’t track them. You can’t even be sure they work.

But you can be certain branding will not work in the Yellow Pages. Because when someone opens the Yellow Pages, they’re seeking someone they can turn to NOW.

Placing your name or logo before them does not help them DECIDE. And if your business hasn’t spent the millions of dollars like the McDonalds, the Coca-Colas or the Microsofts have in “getting their name out there,” your name, logo and slogan ultimately mean nothing to the reader.

But more importantly…

The focus of these “image ads” is completely on the business. Often, one-third of the ad is taken up by a picture or logo.

Where the Spotlight of Your Ad Should Shine In Order to Attract Eager Clients

Ready to Do Business

Yes, you often need a picture. You need to list your business name. Your logo helps. But your name and logo should not be the focus. (And unless you have an original slogan, it’s probably doing more harm than good).

Rather, the focus needs to be on the prospect—their problems, their needs and their desires. You have to show how your products/services will benefit the person reading your ad.

Have you ever been at a social gathering and got stuck with someone who just talks about themselves. Compare that to someone who asks questions about you and shows an interest in your challenges.

People naturally gravitate toward those who show a sincere interest in them. As human beings.

The same goes for advertising. If you show that you are concerned about meeting a customer’s needs and desires—that you understand them—then people resonate with you. They become open to your offer of help.

No One Really Cares What Services You Provide or What Products You Sell

People only care about what your services or products can do for them. The benefits… not the features.

I’m looking at a chiropractic ad right now. It mentions various techniques they perform. Interesting features, but not too helpful. The closest benefit it lists is “relief from back and neck pain.”

The problem with that bullet point is that it’s neither unique nor specific. Also, it is not written as if a real person is talking to YOU. It is simply a vague statement.

It also does not touch on the emotional issues that motivate people to act. Behind every feature is a benefit. Behind every benefit is an emotion.

What this chiropractor might do is show, through specifics, that she understands what “back and neck pain” really are. And offer a unique way to relieve it.

Here’s a rough example:

—–

“I wake up in the morning, and the pain is there… here in the centre of my back,” says Michael Jefferson, head chef at Toronto’s XYZ Fine Dining who spends ten hours a days on his feet. “And the raw stabbing increases two-fold by nighttime.”

If you know constant back pain… how it shortens your patience with others… leaves you exhausted and uninterested with life… a constant discomfort that dampens your mood… then let us offer some relief….

Using S-EMG computer analysis, we can quickly locate the cause of your pain. Next, we apply gentle techniques to realign your spine… once again allowing you to relax, sit still and sleep deeply.

“After only two treatments,” says Michael, “I’m already back to jogging in the morning instead of groaning. I’ve cut back on my pain medication and don’t even bother with Aspirin.”

—–

When you read this, consider yourself in the “spine” of the suffering prospect… Don’t the extra details resonate with you more than vaguely stating “relief from back and neck pain”?

The Power of Showing Over Telling

The “short n’ snappy” ad copy I quoted first only tells the reader what is being offered. My example shows the reader. It also expresses emotions such as depression, fear, relief and comfort. By shining the spotlight on the reader, you show understanding.

You can do this for any business. A lawyer can show that he understands how confusing legalities can be for his clients. That he wants to relieve them of worries over their rights and provide a thorough defense.

A bookstore specializing in Shakespeare can demonstrate it appreciates the reader’s fascination with the playwright. That the bookstore provides a venue for fans to relish in their love of Othello and King Lear.

A custom framer can show that he realizes the photos and paintings people bring to him are treasures. The framer does his outmost to exhibit the work in a way that reflects the emotional ties the customer has with the piece.

Three Steps to Creating a Content-Rich Ad That Motivates the Prospect to Call

Empathetic Focus: Make your Yellow Pages ad about the prospect—their problems, needs and desires. Write out a list of all the reasons people come to you.

Benefits Over Features: Make a chart with two columns. In the first column, list all the features of the services/products your business provides. In the second column, list the benefits of those services/products to the customer.

Show, Don’t Tell: Don’t tell the reader in a vague one-liner how your products/services benefit them. Show them benefits with rich detail and examples that trigger emotion. You can do this by writing out incidents that have taken place between you and your clients. Write the stories out loosely in the first draft. Pick the best one and abbreviate it down the key points for the final copy.

Acknowledge the Emotional Issues: No matter what you are selling, people are buying first for emotional reasons; and then justify it with intellectual reasons second. In Secret #4, I’ll share with you a powerful way to uncover the deeper emotional reasons that motivates your prospects to seek out your services/products.

Often people are not even aware of the emotional reasons.

But you’ll know. And you can use that knowledge to attract future customers and repeat business.

Discover 7 Secrets ToTransform Your Yellow Pages Ad So That It Naturally Motivates Prospects To Call You First

To recieve, FREE, all Seven Yellow Pages Secrets visit: SevenYellowPagesSecrets.com or call (519) 273-7969.

Need Help Maximizing the Profitability of Your Yellow Pages Ad?

John A. Manley uses special copywriting methods that naturally motivate a prospect to buy. He avoids the typical salesy feeling many ads have. Hype is replaced with emotionally moving pieces that demonstrate your sincere intention to help your customers. To read more about how his marketing services can help you attract new and repeat business, sending your profits rising, please visit: http://www.natural-persuasionCopy.com. A 35-minute free consultation (value $120) is available on request (and can include a free critique of your Yellow Pages ad). To setup an appointment call 519-273-7969.

It’s been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it’s job. That is what advertising is supposed to do! Isn’t it?

There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister,

The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer.

My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is the connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste?

I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money? It is getting harder and harder to get your message noticed, with so many other products vying for the same market shares that you’re after.

Why get that consumer’s attention, only to then turn them off or away, with an inappropriate advertisement.

So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about.

It is up to you. however, to target your market appropriately and benefit from your hard won exposure.

P.S. By the way my sister hates the ad, too!

Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect. Yvonne invites you to visit her website at: http://www.herbalhealthyskin.com for your free beauty balancing tips !

Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does.

Banners themselves are typically constructed with either fabric or vinyl. There are advantages and disadvantages to each type of material, so you should consider how you will use your banner stand before deciding between fabric and vinyl. Fabric banners are durable and long-lasting. Fabric doesn’t reflect light like vinyl, which can decrease your banner’s readability. Fabric banners also don’t bend or crease so they travel well. However, fabric banners are not easy to clean and can become dingy or faded with time. Vinyl banners are easy to wipe clean and allow for brighter colors and sharper image definition on them making them more eye-catching than fabric banners.

There are many aspects of banner stands that make your investment in one worthwhile. Banner stands can be designed with your company logo or graphics, and include the important information you want to convey to prospective clients. They can be used in conjunction with a trade show display or on their own to advertise a product, announce an event, or showcase information about your business. They can be used as an extension of your trade show booth at a show because they can be set up in other areas like the show lobby or at the end of an aisle. Additionally, banner stands are lightweight, portable, and easy to set up and take down.

Once you have invested in a banner stand, you will find many uses for this vital piece of equipment outside of trade show displays. Banner stands are reusable and long-lasting. You might consider setting up your custom banner stand in a shopping mall to draw customers into your store, in a hotel lobby to direct the flow of traffic, at a movie theater to advertise an upcoming film, at a sporting event to showcase team information, or wherever your audience is likely to be found. The benefits of a custom banner stand will last your business far beyond trade show displays, and with proper care can be used for several years of succinct, eye-catching advertisement for your business or company.

Mat Kelly is the president of ExhibitDEAL, the Original Exhibit Wholesaler specializing in trade show displays, banner stands and other trade show accessories. On the web at http://www.exhibitdeal.com/