'Cost Saving Tips' Category Archive

Posted on Jun 21st, 2007

Publicity is the most powerful marketing method for online and offline businesses. That’s why many business owners advertise their businesses in newspapers, on TVs and Radios, in newsletters, journals, magazines and other publications.

But, advertising your business in media is unfortunately extremely expensive. You have to issue attractive adds with color photos to grab the attention of the readers of the print media, among so many eye catching ads of your competition. To generate a competitive advantage through advertising in media is not affordable at all for new businesses, especially for start ups.

Advertising on TV is even more expensive. So, it’s very hard for many businesses to advertise their offers to target audience in print media and on TV, if not totally impossible.

Then, how can business owners who don’t have big budgets to spend on very expensive advertising campaigns promote their businesses to catch the competitive advantage? Isn’t there any affordable way for them to market their ventures effectively?

Yes, there is. In fact, there are two very effective marketing strategies, even much more powerful than those expensive advertising campaigns . . . and they are mostly FREE to use!

You can get FREE Publicity writing Articles and Press Releases. Here you have to design a public relations campaign instead of an advertising campaign. There are relatively easy ways to design a public relations campaign.

Most businesses around the world use these two powerful marketing strategies frequently. They are:

1. Sending informative articles to print media.
2. Sending Press Releases to both print media and to TV and radio stations.

However, you should definitely know that articles and press releases are not advertisements. They are not advertising materials. If you try to directly promote your business in your articles and press releases, they most probably would not get published.

You should know how to write an article and a press release abiding by certain rules, if you want to get publicity. We provide information on how to write an article and a press release in the right way to catch the attention of the editors and journalists first.

There is an important difference between articles and press releases.

Articles must provide information on certain subjects that the target audience would benefit from.

You should remember to avoid starting paragraphs and/or listings with numbers in your article. Instead prefer to use bullets when necessary.

Press Releases must have a news value. A news that reporters would love to write about.

Press Releases must be written in a special news story format. Keep in mind that good articles and press releases, with one or more attractive color images when necessary, would attract the attention of the visitors, and help increase traffic to your websites.

There are hundreds of thousands of media outlets which would accept your press releases at no cost. If your press release has a news value, especially a news general public would love to read, editors will love to write about your news, and media will gladly publish and broadcast it for free. You will get absolutely free publicity.

Therefore, don’t be shy to write articles and press releases and send them to online and offline media, regularly. If you don’t have time to write and send your articles and press releases to media outlets yourself, or don’t know how and where to send them, you can submit them to a PR company, or to an article and press release distribution service provider.

If you cannot write your press releases and articles yourself for any reason, you can easily find freelance writers who will gladly write beautiful articles and press releases professionally for you. Press release and article distribution service providers can help you find the best writers.

There are many websites on the Internet where excellent press release or article distribution services are offered at affordable prices or even at no cost.

They will send your writings to tens of thousands of media outlets, including daily and non-daily newspapers, magazines, TV and radio stations, talk shows, online media, e-zines, newsletters, news portals, syndicates, free content providers, independent editors, journalists, columnists, and relevant websites.

You or the distribution companies you choose can turn your articles and press releases into RSS feeds too, and send them to hundreds of thousands of syndicates and websites which distribute and publish free or fee based content. You can reach millions of more targeted recipients sending out RSS feeds.

When your article published in a popular publication you can reach all its readers and subscribers, people will start to see you as an expert in your field. You will gain more respect, more credibility which are extremely important factors to grow your business.

Think about what your business will gain when your article(s) are published in many publications.

Can you imagine what you will gain when your press release gets publicity in popular newspapers and magazines, or when your news broadcast on TV and radios?

You will reach multi-millions of target audience in the most powerful way. Those multi-millions of target audience would not only hear your news, but they would believe it! Because people believe what media says in news much more than very expensive advertising campaigns.

Therefore, getting free or low cost publicity in media through your articles and press releases, which are announced as news on TV and radios, and published in print media, or discussed in a talk show, are extremely valuable marketing strategies providing you and your business with great benefits, substantially increasing your sales, revenues, profits and ROI, which you cannot achieve with extremely expensive advertising campaigns.

Smart business owners know the importance of getting publicity, so they constantly use these most powerful marketing methods sending out several articles, RSS feeds and press releases almost weekly..

Of course, business owners should do everything they can to get publicity in media through their articles, RSS feeds and press releases if they really want to succeed in their legitimate, decent ventures. Repeated publicity will definitely help them build fortunes, grow their businesses fast, and keep growing forever!

About the Author: Sevim OR, the owner and operator of several websites since 1997, providing clients with ultimate marketing programs to substantially increase sales, revenues & ROI, offering no cost affiliate programs to earn big profits, at:
http://www.aall-dreamlands.com
http://www.aaa-advertise.com
http://www.aaa-newswire.com

Posted on Jun 10th, 2007

Advertisers have seized upon a new way to get the word out about their products: slap their ads on your vehicle. Actually, this isn’t an entirely new way to promote products as it has been in the experimental stages for years in limited markets. Now, however, the practice has become so widespread that companies around the globe are doing it. Soon, many cars in Mexico and France along with vehicles on the streets of California, Florida, and elsewhere will be sporting ads pitching a variety of products. In some cases the advertisers will pay you a monthly rental fee to place ads on the car you already own, while in other cases you could find yourself behind the wheel of a brand new car.

When I first heard about this concept, I thought: what’s the catch? While every program is different and there are probably scammers mixed in with the legit companies, for the most part these “ads on wheels” or “rolling billboard” programs are on the up and up. You’ll have to check with the individual program for contractual details, but this is what I have found out about what some of them are offering:

Drivers must be of legal age, generally age 18 or above.

Drivers must reside in targeted countries with the U.S., Canada, France, the Philippines, Mexico, Japan, and Britain as being popular locations.

Drivers must do what they do best: drive, a lot! Yes, no letting your wheels stay put; you’ll be expected to put some serious miles on your car, especially around town where everyone can see and look at your ride.

In some cases, you can use your own car and get a monthly check. In other cases, you will be given a car for a certain period of time. In the latter situation, you may be responsible for gas, maintenance, and insurance, so make certain that what you get from the “rolling ads” is worth it to you.

So, who are some of the advertisers? Without specifying names, I have seen vehicles for a certain gecko insurance company, another for a big box retailer of consumer electronics equipment, while still another one for a local restaurant with it’s “can’t miss” repainted PT Cruiser. In addition, there are many other advertisers who see the value and uniqueness of the program and are joining in.

Yes, there are exaggerated claims of how much you could make each month or what type of car you might be getting. Sure, a Viper with ads would be cool, but can you afford the gas and the $3000 car insurance bill? Probably not. Therefore, do some “due diligence” to find out the plan that is right for you.

Rolling billboards are a novelty, one that many drivers will want in order to gain access to a new set of wheels or a repaint of their current ride. Still, for a lucky few, these types of programs will certainly help their cars get noticed. When the bill is being picked up by someone else, it could be a fun if not lucrative way to get around town.

Copyright 2006 – Matt Keegan is a freelance writer covering cars, trucks, vans, and SUVs. You can keep your Chevy, Nissan, GM, VW, or other fine tuner running and looking its best by shopping the Import Auto Parts superstore for name brand automotive parts and accessories.

Posted on Jun 8th, 2007

A variety of definitions of advertising exist but the best I’ve found yet to cover what advertising is can be summed up in the following 2 statements:

ad•ver•tis•ing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" - the advertisers of course.

Advertising your company’s products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If you’re not continually winning your customers over than the competition will.

So, What Does An Advertising Agency Do?

If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know the cost/thousand numbers of the various media available in your area, they’ll also have a good idea of what will or will not work well for your type of business. This will come at a price but will definitely be the short track to your businesses success, unless your time is not worth much to you, and in that case go ahead and waste it if you’d like. (:–) A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I’ve provided the following help.

Tips For Choosing An Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges / work ration of the advertising agency 3) The working efficiency of the advertising agency

The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what your doing.

The Latest Types Of Advertising

Now a days advertising on the internet has become a very popular and effective tool to promote and reach your target audience. Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is will be essential information to a great ad campaign.

With an online advertising campaign you have the immediate benefit of testing of your campaign rather than waiting till it’s over with traditional media. Through text advertisement programs like Google Adwords for example you can have a campaign up and running within minutes to test how well various words will be clicked. You can than test this further to ensure the clients that are going to your site are the type of customers you want and not just "tire kickers" so to speak.

Once your online advertisement campaign is able to draw the right clientele you’ll be in a better position to launch an offline, more expensive traditional style advertising campaign.

An online advertising agency can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.

Many advertising careers exist and have for years. With the advent of the net of course a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business.

Submitted by Chad McDonald to provide info. about the internet advertising marketing industry and digital advertising in general.

Posted on Jun 5th, 2007

At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.

2. Word of mouth never fails, so tell your friends to tell their friends.

3. Make a cookie, candy or fruit basket and take it to your local store with your business cards.

4. Exchange links with other sites.

5. Post your brochures business cards at your local bulletin board.

6. At a restaurant when tipping include your card.

7. Send a press release to your local newspaper.

8. Submit your site to search engines and directories.

9. Give out free samples, promotional products, e-books etc.

10. Write articles for others to use on their website and newsletter include your web site URL and a brief description of your services/products.

About The Author

Kenia Morales is the publisher and owner of online magazine " For Every Aspect Of Today’s Woman". To find more business related information and resources visit her site at http://www.kpatra.com; info@kpatra.com

Posted on Jun 2nd, 2007

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You’ve seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn’t make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn’t do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.

— How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

— Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you’ve outlined.

— Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation

* reduced cost of advertising

* expanded reach of advertising

* larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

— Finalizing the Deal

You’ll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that - should you default on your end of the deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That’s the best advertising bargain around today!

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

Posted on May 25th, 2007

Postage is an expense that can erase your profits. Follow these guidelines to reduce your postage expense.

1. Never send a letter that weighs less than 30 gms. Five size
8-1/2×11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have a greater chance of receiving an order.

2. When you advertise, state the price of your product and add Plus Postage e.g. "A DOZEN AND ONE WAYS TO REDUCE POSTAGE" $1 plus stamp or SASE (self addressed stamped envelope). When inviting inquiries always say "For information send SASE".

3. Advertise that you will do paid mailing. Set a competitive price and recover some if not all of the costs involved in mailing your own offers.

4. Write a good plan or folio; then create a good ad to sell it. Or offer it to others on a "commission" or "all profit" basis and fill the orders for a SASE. Your offers can then go along for a free ride when you fill the orders.

5. Make up an interesting ad sheet. Use up some of the spaces for your own ads then sell enough ads to others to cover the cost of postage, printing, advertising etc.

6. Advertise a "Free Big Mail for Postage - the More Postage the More Mail". (Big mail consists of at least one mailorder publication plus a variety of circulars).

7. Do exchange mailing. You mail 100 of another dealer’s circulars and they will mail 100 or yours.

8. Purchase an accurate postal scale. Then you will never add more postage than necessary OR you can use up the full value of the postage being used.

9. Reduce postage by using Bulk Mail. Inquire at the Post Office. This requires the mailer (U.S.) to sort their mail by state and zip code and mail at least 200 like pieces at one time.

10. Stamps that have not been canceled due to an error of the postal cancellation machine may be used again.

11. Accept stamps from another country. If you can’t use them trade with a dealer from that country for stamps that you can use or buy something from them paying them with stamps of equal value.

12. Watch mailorder publications for dealers who have new stamps to sell at a reduced price.

Note: It is false economy to not send a SASE when making inquiries of other dealers. You are more likely to receive an answer much more quickly and it improves business relations. Copyright 2004 by DeAnna Spencer This information may be freely distributed on the Internet as long as the resource box remains intact.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Posted on May 23rd, 2007

INTRODUCTION

To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the reader to evaluate whether he is financially able to embark upon a business venture that will bring about success. It is generally true that it takes substantially less money to get started in many mail order businesses than in a variety of other businesses.

Many a promoter will want you to belive that it is possible to get started successfully for $50, $100, or even $200. However, it is totally false. It does take more than that. How much more depends on many factors which I will try to define as much as is possible here.

Since the mail order business covers a vast number of services and products I would like to define the contents of this report to deal with the selling of information products. This is where my expertise lies. While the same or similar conditions may apply to any number of other mail order businesses, there may however be some differences to selling information products such as books, etc.

The following makes a number of assumptions. The most important ones are:

1. The operator ( or operators) of the new mail order business is employed or has other means of income.. He will not need to derive any profit from his new business for a period of time.. How long will depend on many factors.

2. This is a home based business which has no employees.

3. The business, at the start - until volume reaches $3,000 to $5,000 per month - will utilize the drop shipping services of a wholesale company.

4. Basic office equipment such as desk, file cabinet, computer, etc… are on hand.

A WORD OF CAUTION AT THE START AND RESOURCES AVAILABLE TO YOU

This is an exciting business and it can be extremely profitable once it reaches a certain momentum. However, like almost all businesses it is a very cost sensitive business.

As you are getting started in planning and setting up your new business think and act with caution when it pertains to any expenditures. This is one of the most difficult things to do since you are probably very enthusiastic and want to do everything today. So you need to learn HOW TO CONTROL YOUR ENTHUSIASM or it is going to cost you lost of extra money.

In this state of enthusiasm we tend to think that there is nothing we can do wrong and since we will be making lots of money in a few months lets get all necessary and often unnecessary supplies and equipment. It would be much better to wait until profits of the business make it possible to acquire what is needed. In the meantime you can make do with less. To be able to do so is a most important quality for the owner of a small to do so is a most important quality for the owner of a small business.

If you are a parent think of your new business as a child. There will be a never ending sequence of surprises. And as the business grows so will its demands, and yes its expenses.

START-UP EXPENSES — INITIAL STAGE

The below listed expenses will be incurred in the very early stages of setting up your business. This is at a time when you probably are not sure as yet what you will be selling. You will be writing to different companies for information to come up with the right product selection. Once you have decided what it is you will be selling you have to line up reliable suppliers, This is also a good time to buy a few books to help you with your mail order education. Although most expenses incurred in this phase are relatively small they will add up quickly.

These prices are estimates. Prices will vary according to your location.

  • Stationery and envelopes………………………………………..50.00
  • P.O. Box rental………………………………….60.00 per year
  • Miscellaneous office supplies……………………..30.00
  • Postage…………………………………………50.00
  • Educational……………………………………45.00
  • TOTAL…………………………………………235.00

START-UP EXPENSES — SECONDARY STAGE

You have now reached the point at which you have decided upon one or more reliable suppliers for the product you wish to market. You may also be ready to have some promotional material printed. In addition you may be placing one or two classified ads for testing purposes.

Once again, please remember that these prices are estimates only.

  • Dealership or distributorship (1 or more)……………………………………………80.00
  • Small supply of brochures or catalogs………………………………………..50.00
  • Printing of sales letter, order form, Return envelopes, etc………………………………………………90.00
  • 1 test ad, classified (national magazine)……………………………………100.00
  • Business or traders license………………………………………..30.00
  • Postage……………………………………..25.00
  • TOTAL………………………………………375.00

Until now you have only had expenses for your new business. You have not derived any revenue yet. In the next and final stage of starting your business you may have some revenues. Stage one and two may take from approximately 3 to 6 months.

START-UP EXPENSES — THIRD STAGE

You have now reached a stage were you will expand your advertising, or alternately you may go the direct marketing route and rent a mailing list. The comparison of expenses and revenue results of a direct marketing effort versus classified advertising need to be carefully evaluated. Since expenses for a direct marketing effort are generally higher than for a small advertising campaign, the below listed expenses focus on an advertising campaign,

Estimates provided for illustrative purpsoes only.

  • Advertising — 3 classified ads………………………………………………………………280.00
  • Postage for several hundred inquiries derived from adverting effort…………………………………………….75.00
  • Miscellaneous office supplies………………………………………………………..30.00
  • TOTAL…………………………………………………………385.00

SUMMARY

The combined expenses as listed above total just under $1000. They are based on broad estimates and may vary somewhat by area of the country and individual circumstances. The figures are reflecting a minimum amount. Some individuals may be able to cut expenses further. Since this planning period takes several months the expenses as shown above can be allocated over a period of 4-6 months.

The above figures represent a conservative start. For those who want to get started more aggressively expenses would be higher. While many of the basic start-up costs would be the same the expenses that would increase would primarily deal with additional advertising, printing and postage expenses. By how much would largely be an individual decision.

Since most new businesses fail because of lack of funds, it would be advisable for an individual who does not have the necessary funds to get started to wait until he does. In addition to the basic start-up expenses an individual should also consider that most businesses will loose money for several months and sometimes much longer than that. Unfortunately no matter how well you plan, circumstances often change and we must make allowances for those eventualities.

Copyright 2004 by DeAnna Spencer

Note to editors: To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Posted on May 5th, 2007

Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?

Follow these top ten tips for 2005 and it will be your most profitable year yet!

1. Write an attention grabbing headline.

Realize that your headline must immediately "hook" a busy producer or editor at first glance. If your headline doesn’t hook them, they won’t read further.

2. Be certain that your book is appropriate for the target audience.

Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.

3. Realize that there is a difference in format when sending a release by email and by fax.

A faxed release and release sent by mail can be identical. However, an email release requires careful crafting to get right and is an art onto itself. The key concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient’s "bozo" file.

4. Be certain to include key information in a book release such as your ISBN number, publication date, page count and binding, and if you like a small .jpeg of the cover.

5. You can increase your chances of being booked on a radio station if you offer to give away books on the show in your release.

6. For media releases aimed at reviewers, include information on how they can get a book to review by email or fax.

7. Do not follow up to see if the recipient received the release. If this is a show or publication you are keenly interested in, call them with "new information" designed to create more excitement in featuring you.

8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.

9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don’t apply to their market or beat. Discriminate.

10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you need a creative boost.

Publishing Guidelines: You can publish this article in your print or electronic ezine as long as you include the resource box/signature line below. If you are using this for your web based ezine, please hyperlink to http://www.BuildingBuzz.com and send a courtesy link to mailto:mdvari@deg.com

Marisa D’Vari is author of the new book Building Buzz: How to Reach and Impress Your Target Audience (Career Press, 2005 . Access a complimentary 76 page reports on free media placement, as well as additional articles, at http://www.BuildingBuzz.com and can be reached at mdvari@deg.com

Posted on Apr 8th, 2007

Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It’s simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail… all because they didn’t test!

So save yourself time and money by testing EVERTHING you do.

If it’s an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk

Posted on Mar 3rd, 2007

Here’s a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them.

After unleashing about 30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed the unusual "phenomenon" of "uniformed" animals. This got him thousands of dollars worth of mass media advertising almost totally free.

Imagine the media coverage you could get if this idea was used on a bigger scale, perhaps trying to break a Guinness World Record!

For More Unusual Web Traffic Generation Ideas, Visit http://www.hugevoice.com or send blank email to: mailto:subscribe@hugevoice.com

Please feel free to use this article in your website, ezine or e- book. I ask,though, that you reproduce it in its entirety and without alteration, including the resouce information above.

© Copyright 2002 Terence Tan. All Rights Reserved.

About The Author

Terence is the editor of Hugevoice Bulletins, an ezine dedicated to discovering unusual, alternative ways to generate web traffic. For more surprising web promotion ideas, visit Hugevoice.com or send an email to subscribe@hugevoice.com

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