The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?

There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.

What are those two all-important elements: 1. the Image or look 2. the Message

This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.

Here are 5 things you should keep in mind when you are evaluating your layout and your printer.

1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can’t touch. Offset printing isn’t all that common because good Offset printing presses cost in the millions of dollars.

2. Choose Thick Paper – preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don’t want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.

3. Add Aqueous Coating. While this isn’t the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.

4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.

5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.

In part 2 of this article we will discuss the all important issue of the message.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com marketing@brochures.com

1. Using web graphics on printed material.

With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.

2. Forgetting about or not allowing enough bleed.

A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work

3. Using obscure fonts and not embedding or outlining them for output.

We’ve all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.

4. Supplying print ready artwork using spot colours or rgb

There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.

5. Allowing design illiterate clients to lead you round the houses

The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you’ve been earning your money. Still it’s a living.

Mindtap http://www.mindtap.co.uk is your single point entry into the UK creative industries. We are looking to create a unique site where you can access information on UK graphic design http://www.lunatrix.co.uk

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

1. A Benefit-Filled Headline. On the cover of most brochures you’ll usually find nothing more than the company name, logo, and maybe a quick slogan like “committed to excellence”. This isn’t horrible, but there is a much better way to enhance your brochure. If you want to turn your brochure into a powerful sales tool you need to grab your prospects attention immediately. You do that through a benefit-loaded headline.

A benefit-loaded headline is a headline that clearly and powerfully communicates a desirable benefit that your product or service offers your customers. For example a benefit-loaded headline for a heating and cooling company would be “How the New XYZ System Can Shave $800 Off Your Utility Bill This Year”. This headline is clear, specific, and powerful. If a customer were in the market for a new heating or cooling system this headline would draw the prospect into the brochure.

2. Educational Content. Prospects read brochures because they want to make the best possible buying decision. Usually when someone reads a brochure, they are hungry for knowledge about your product or service. Make sure your brochure is written in such a way that your prospects will know more about your product or service after they read the brochure than they did before.

3. Unique Selling Proposition (USP). A USP is something that separates you from your competition. To be ultimately effective you want your brochure to cause prospects to lean toward your company instead of your competitors. Your USP is a statement that either your competitors can’t, or aren’t saying. A popular old USP that you’ll recognize is “Delivered in 30 Minutes or It’s FREE!” This USP was effective because nobody else was saying it.

4. Proof. Anytime you make a statement regarding the benefits that your product will bring, you need to back that statement up with proof. Testimonials, quotes, charts, graphs, pictures, endorsements, and articles are great ways to prove your claims and cause your prospects to believe what you are saying. Remember that most people are skeptical initially, but you can overcome that skepticism with proof.

5. A Low-Risk Offer. After a customer has read your USP, your educational content, and your proof, you need to encourage them to take the next step in the buying process.

The next step could be to make a purchase, to call for more information, to set an appointment, or whatever. Whatever the next logical step is you need to invite your prospect to take it, and make them feel comfortable about taking it. If you want them to make a purchase, mention a money-back guarantee. If you want them to call for more information, reassure them that they won’t be pressured. You need to try and remove all of the possible barriers that would prevent a person from taking the next step.

Incorporate as many or these elements as you can to ensure your brochure leads your prospects closer to making a buying decision.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com marketing@brochures.com

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

How do your clients feel about your business card? Put yourself in their shoes.

Is it valuable to them?

Does it solve a problem?

Take advantage of the extra real estate on the other side

Most business owners don’t utilize the backside of their business cards. It’s prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.

P.T.O - How to get someone to turn over your business card

One small abbreviation added to the front of your cards can double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include "See back for special offer" if you have the space for it.

Now that you have their attention, reel them in with a:

Survey, redeemable for a free gift

Punch card for frequent clients

Valuable coupon URL to a special webpage targeting business card recipients

Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want.

Even if you only hand out 50 cards using this technique, you’ve just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around.

Now that you’ve found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer.

About The Author

Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards

What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?

Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It’s a win-win relationship for you and the customer.

Putting Magnetic Business Cards to Work for You

Almost any small business can take advantage of the advertising power a magnetic business card holds. This includes:

• Pest control
• Repairmen & Contractors
• Veterinarians
• Realtors
• Food Delivery
• Insurance agents; and
• Hair/Nail/Tanning Salons

Hand them out at:

• Conventions
• Open houses
• Tradeshows
• Product launches; or
• When you perform a service for the customer

Your customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.

When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you. They will appreciate the fact that they didn’t have to spend valuable time flipping through the yellow pages trying to pick one company to fulfill their needs. With their satisfaction comes repeat and referral business for you. It’s a snowball effect that can’t be beat!

On my fridge, you’ll find magnets from Wing Stop and Boston Market restaurants, Domino’s and Papa John’s pizza, a heating and air specialist, a massage therapist, the local veterinarian, as well as the nail salon my wife goes to. I have no idea when these magnets were placed there, but I do know that they don’t move from the prominent spots they were placed months or years ago.

Creating Magnetized Business Cards

Now that you are convinced of the positive effects that magnetic business cards can have for your company, what’s the best way to obtain them?

Option #1: Buy stick-on magnets and attach them to the back your current business cards

You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap price. Take a hot-glue gun and glue the magnets at each corner on the back of the cards. The upside is that this is a cheap and easy method of creating magnetized business cards. The downside is that it can be a very time consuming process to attach the magnets and the end result usually looks less than professional.

Option #2: Buy magnetized business card stock from your local office supply store and print them yourself

Avery is a popular brand that offers these types of do-it-yourself inkjet cards. With these, you print out your card design multiple times on a sheet of paper that already has a full magnetic backside. There is less work involved in creating them; however, magnetic paper can be costly.

Another downside to this method is that inkjet printers don’t print well on magnetized card stock because the paper surface is so thin. The ink from your printer will tend to glob on the surface once the paper is saturated making your cards sticky with the possibility of staining clothes and hands. Inkjet printer ink cartridges aren’t cheap either, so be sure to figure that into your costs as well.

Using this method, you will end up paying the same, if not more, than the next option…

Option #3: Have your magnetic business cards printed by a professional commercial printer

While you may spend more money in the short term, ordering business card magnets online will save you time and earn much more business in the long run. Your cards will be printed on glossy, full sheet, magnetized card stock paper specially formulated for high-resolution press printing. The magnets will look and feel professional to your customers, and will have a better chance of getting placed in a prominent spot on the fridge or file cabinet.

With recent breakthroughs in online printing technology, you can design or upload your full color magnetic business cards online and have them printed for less than it would cost you to print on your inkjet.

Put the marketing power of magnetic business cards to work for you and start seeing long term results today.

©2004-2005 GreatFX Business Cards. All rights reserved.

Now that you’ve had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?

If you’re like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?

Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.

High Tech or Old School?

There are two choices for organizing business cards:

• The traditional way of keeping them in a card file
• The contemporary method of keeping contact info on a computer file

When you return from a networking meeting or trade show, before you do anything else, update your contacts. Rank the cards you’ve collected in order of importance before you put them away. Separate warm leads who are likely to bring you business, people with whom you definitely want to follow up, and whose information you want at your fingertips. This can include prospects, people you will refer to others, or who will send referrals to you.

Don’t be afraid to throw away cards from people you will never contact or refer. You can file cold leads somewhere else or toss them into the trash.

Know Your ABZ’s…

How you alphabetize and file your cards is up to you. Decide how you remember information best — whether it’s by company names, people’s names, or by category. Perhaps you are better able to find information if it is organized by region or department. Then, alphabetize them appropriately.

You might also file by date or by the event where you met the person. Just choose one way and stick to it. For instance, don’t file some by last name and others by business name, or you’ll never find what you’re looking for in a pinch.

Electronic = Portable and Duplicable

Storing contact information on the computer keeps your office neater and is one more step toward the paperless office. For most people searching on computer is more efficient than rummaging through paper cards. In seconds, you can run a sort and locate contacts by company, name, dog’s name, date you met, etc. If you bring work home with you, it’s easy to duplicate your contact list, rather than hauling your entire Rolodex with you.

Storing info electronically is also effective for building mailing lists and printing labels. But remember, backup, backup, backup. I was a high-tech junkie until my hard drive crashed and I didn’t have a backup of my computer database. Good thing I kept those hard copies!

There are numerous programs on the market to organize contact information, such as Act or Outlook. I put all of my information in Microsoft Access.

For a low-tech backup, I use a plastic card file box with alphabetical dividers, filing my cards by last name. I also prefer to use transparent sleeves to store business cards in, since I almost always file business cards instead of handwriting the information on blank cards. The sleeves are a uniform size, keeping the box tidy. But you may be different–any system will work, as long as you are consistent with it.

To Keep or Not to Keep?

Some people say you should keep every business card you have ever received, while others think you should throw away the cards you will never use. With the rapidity of people moving around and switching companies today, I throw away cards of contacts I haven’t been in touch with for three years. By then their contact information has surely changed, so even if I did want to get in touch with them, it’s not likely that I will.

If you insist on holding on to old information, archive those business cards in a separate database or card box. Since I make notes on the backs of cards when I meet people, I always know the date when I first made contact; notes also help refresh my memory of people I haven’t been in close contact with.

Finally, remember to follow up with your contacts! Keep a schedule and goals for making contact by phone calls, emails, or snail mail. Periodically go through your filing system and update or delete old information. The reason you store this information is to keep in touch with people — use your new organizing system to stay efficient and your business will thrive!

Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiousity.

Design or upload full color business cards online and have them delivered to your doorstep in days.

©2004-2005 GreatFX Business Cards. All right reserved.

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.

And it may give you an advantage over competitors who don’t use brochures.

Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.

This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you’re printing only a few hundred brochures, this is the way to go.

If you’re printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.

But print production, especially involving color, is a complex subject and ignorance can be costly.

“The most important thing a business person should do is ask a lot of questions,” says Phil Lewis of Vancouver’s Generation Printing.

“Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don’t understand that what you see on your computer screen isn’t necessarily what’s going to be printed. Inevitably, we end up having to fix many of the customer’s mistakes and charging for it. If they had consulted us before they started designing, we could’ve saved them time and money.”

With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:

Hire a graphic designer. It’ll cost you more up front, but it’ll give your brochure a more professional look and that gives your customers’ confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to your target market? If you’re selling financial services to wealthy investors, then appearance counts. But for most small businesses, it’s not worth the extra cost.

If you can’t afford to hire a designer and are creating the brochure yourself, ask questions before you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you’re going to create a pdf, be clear what options the printer wants you to select before creating it.

BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It’s either a letter or legal sized sheet that’s folded two or three times vertically. It’s a popular format for small businesses because it can fit a display rack or be mailed in a standard number-10 business envelope.

MORE TIPS ON REDUCING YOUR PRINTING COSTS

* If your brochure can fit into the same envelope as your invoice or other material you mail to customers, stuff the brochure inside. You save on postage.

* I believe printed brochures are preferable to electronic versions. They’re easier to read. However, if you think your prospects are computer savvy, you might consider putting a pdf version of your brochure on a diskette or CD. It’s a novel and inexpensive way to distribute it.

If you’re not sure how computer literate your target market is, then you should stick to a printed brochure.

You can also buy pre-designed brochures sheets for your desktop printer. You just add the text and graphics. Paperdirect.com has a good selection.

HOW TO GET BETTER CUSTOMER RESPONSE FROM YOUR BROCHURE

Here are some suggestions you should consider.

* Make sure your address, phone and fax numbers, website and e-mail are easy to find.

* Give your reader a reason to open the brochure. Start selling on the cover. And list the benefits your product or service offers.

* Use testimonials. Nothing helps sell a product or service better than reading comments from satisfied customers. (Be sure to get your customer’s permission before quoting him.)

* Have a “Frequently Asked Questions” section. Your brochure should answer common questions a prospect is going to ask about your product or service. If your business does quotes, include a separate questionnaire that the prospect can fill out and fax to you.

* Include information that the prospect would find valuable. He’s then more likely to keep the brochure longer. For example, you run a computer repair service, so you include in your brochure a small section called “Ten Ways to Boost your Computer’s Performance” or “Little Known Windows Shortcuts to Improve your Productivity.”

* Tell the prospect what the next step he or she should take. Call for more information? Call for a free estimate?

Designing your own brochure will save you money. But I still think it’s worth the expense to hire an experienced graphic designer. If you don’t have a talent for design, your brochure will look amateurish and will reflect poorly on your business.

About The Author

Dave Coyne is a marketing consultant and information publisher. Get his FREE Report: “How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone.” Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com

In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at: http://janes-place.com/bus_card.htm

Choose the information you want to place on your card before beginning.

Here’s how I did it:

Go to ’start’ –’Microsoft Word’ — ‘file menu’ — ‘page setup’. Choose the ‘Margins Tab’. Type in 1.25 for the Left and Right margins. That way, two cards will fit on a 8 1/2 x 11in. sheet, side by side. Click ‘ok’.

In the ‘Format Menu’ choose ‘Columns’. Where it asks for the number of columns, use the arrows to go down until the number ‘two’ is in the box. Go down to ‘Width’ and type in 2.75in. The ‘Spacing’ will adjust automatically. Be sure the ‘Equal Column Width’ and the ‘Line Between’ boxes are checked. Click ‘ok’.

Let’s save it, at this point. Go to the ‘File Menu’ and choose ‘Save As’. You can save it in the same folder we saved the Letterhead, if you choose. I saved mine with my letterhead in ‘Business Stationery’. Give the file a name. I named mine — ‘My Business Card’. Click ‘Save’.

Go to the ‘Table Menu’ and choose ‘Insert Table’. Set the number of ‘Columns’ and ‘Rows’ to ‘one’. Click ‘ok’.

A long, thin box will appear. Move your mouse cursor to the bottom line, until it turns into a double-headed arrow. Click on the double-headed arrow and drag it down to the 2in. mark on the left hand side ruler. If the ruler isn’t visible in your document, go to the ‘View Menu’ and click on ‘ruler’.

Click inside the box and add your picture. You have two options here:

1) You can use ‘ClipArt’, by going to the ‘Insert menu’ — ‘Picture’ — ‘ClipArt. Choose your category and find the graphic suitable for your business, click ‘ok’. The image will appear in your document.

2) You can use your company logo, if you have one, or another picture on your hard drive, by going to the ‘Insert Menu’ — ‘Picture’ — ‘From File’. The pictures on your hard drive (saved in ‘My Documents’ — ‘My Pictures’ will appear). Scroll down the list until you find the one you want to insert. Click on the picture you have chosen, to highlight it. Then click on the ‘Insert’ button. The picture will appear in your document.

To move the picture around inside your table, click on the picture. You will see a four arrow symbol. This allows you to move the picture up, down, right or left, by dragging it to the position you want. I wanted my picture to appear in the left, top position, so I moved it to that position. If you want your picture centered, click on it and click the ‘center’ button on the tool bar. [The center tool will be lines of text centered. It is the second picture of text shown.]

To change the size of your picture, click on it, then on one of the corners and drag it to the desired size.

About The Author

Jane Fulton is Owner & Webmistress of http://janes-place.com ‘Home For Newbies & Beginning Marketers’. She has been helping them for almost 4yrs now. She publishes a newsletter, Newbie & Affiliate SOS Newsletter. It appears online twice a month. If you like these ‘How To’ type of articles, subscribe to her newsletter at: http://janes-place.com/sos.htm

webmistress@janes-place.com

This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.com

Click in the box, where you want your text to appear.Type in your text. Make sure the text is where you want it. For example, in my card the bottom text wasn’t under my logo. To put it under the logo, I highlighted the text I wanted under the logo and clicked on the left button on the tool bar.

You can change the font, by going to the ‘Format Menu’ and choosing ‘Font’. Choose your Font size and the type of Font you want. Click ‘ok’. NOTE: Be sure you choose a Font that is easily read. If you don’t, you may as well not have a business card.

NOTE: If you create your card and don’t like the way it looks, you can undo the changes, by going to the ‘Edit Menu’ and choose ‘Undo’. You can also highlight the area you want to do over and undo it the same way.

If you create your Business Card with a URL or Email, be sure to turn off the hyperlink like we did for our Letterhead.

You can print the Business Cards your self or have them printed professionally. For best results, they should be printed on 250 gsm or thicker paper. Most printers can only handle 160 gsm, therefore you might want to go the professional printer route. If you are operating on a small budget, like most small businesses, print them yourself. That way the cost will just be for the ink and paper.

If you choose to have them printed professionally, you will need to copy it to a floppy disk. To do this, go to ’start’ — ‘programs’ –’Windows Explorer’ . Click on the + next to ‘My Documents’. Choose the folder your Business card is in and double-click on it. On the right side of the screen, you will see the file, ‘Business Card’. Right-click on it and choose ‘Send To’ — 3 1/2 Floppy A’. It will then be copied to your Floppy Disk. Take this disk to the professional printing place and they will do the rest.

If you choose to print them yourself, you will need to create more than one card and buy the paper to print them on [at least 160 gsm].

To create more than one card, we will copy and paste the original card. Click inside the card area. Go to the ‘Table Menu’ — ‘Select’ — ‘Table’. Go to the ‘Edit Menu’ and choose ‘Copy’. Go to the space directly under the first card and hit enter. Go to the ‘Edit Menu’ and choose ‘Paste Cells’. A copy of your business card will appear. Continue this process until you finish the first row. Word will automatically move to the second row. Continue this process until the page is full. Go to the ‘File Menu’, choose ‘Print’. Under ‘Page Range’, be sure that ‘all’ is selected. Choose the number of copies you want and click ‘ok’.

About The Author

Jane Fulton is Owner & Webmistress of http://janes-place.com ‘Home For Newbies & Beginning Marketers’. She has been helping them for almost 4yrs now. She publishes a newsletter, Newbie & Affiliate SOS Newsletter. It appears online twice a month. If you like these ‘How To’ type of articles, subscribe to her newsletter at: http://janes-place.com/sos.htm

webmistress@janes-place.com

Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath.

Out door sign boards utilize LED lights, which is immensely more efficient and brighter than standard incandescent lighting. Fluorescent lamps give off heat as a waster by-product, while out door sign boards do not. In fact, they are considered a “cold light” technology, which means that all of the energy going to the lamp is directed to making light, without any wasted heat. Out door sign boards are thus very energy efficient as well as very bright.

Traffic management system, passenger information system, advertising, public notices, health and safety, time and temperature displays, company promotion are some the areas where outdoor sign boards are used most efficiently.

The out door sign boards come in multi-lingual and in one line, bi-line or multi-line versions up to around 40 characters per line, which one colour, two colours or multi colours options and full colours in addition.

Out door sign boards are connected to local power supply and can switch on and off automatically at pre-programmed times. The specially used “anti-reflective acrylic” allows the displays to be read clearly by passers-by, even through a shop window on a sunny day. These sign boards can be mounted anywhere and manufacturing department of Jayex Technology also takes very much attention on the buyers need for mounting the sign board and its related accessories.

These out door sign boards are easy to set up and operate as they can be operated remotely, they allow the outlet to simply and clearly present the content; these contents are changeable and/or updateable.

Dynamic presentation of information, effective public communications, rapid and easy updating of information, enhancing company image, low maintenance are the features provided by the leading manufacturer of Outdoor sign boards – Jayex Technology, a pioneer company in manufacturing LED signs even offers customized options all along having large range of out door signs.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk